At Wimbledon, Tennis Fans Don’t Generate Media, They Are Media

Häagen-Dazs_UK___haagendazsuk__•_Instagram_photos_and_videos

Häagen-Dazs UK and Grey London are showcasing the pleasures of championship tennis, accompanied by an ice cream bar. According to Adfreak, the agency hired fashion photographer Adam Katz Sinding, known for his streetside style portraits, to capture courtside fans for the ice cream brand’s Instagram. The idea celebrates the ice cream marketer’s new five-year sponsorship […]

Designer/Archeologist Restores Old Outdoor Ads (To Something Beyond Their Former Glory)

Craig_Winslow___craigwinslow__•_Instagram_photos_and_videos

According to Portland Monthly, 3D designer Craig Winslow has turned a yearlong creative residency with Adobe into a fascinating new art project. Using a technique called projection mapping, Winslow takes clues from ghost ads on city walls and recreates the original ads on his computer to scale. Then he projects them back onto the wall. […]

Look At Me When I’m Talking To You

Jason Sperling

Jason Sperling, SVP/ECD at RPA in Santa Monica, is posting his new book, Look At Me When I’m Talking To You on Instagram. He adds one illustrated page a day, for 160 days. – A Media and Content Explosion (continued) Between 2010 and 2013, content on the Internet tripled. Think about that. The population hasn’t […]

In The Hands of A Craftsman Like King, Vine Is Gatorific

lacoste on Instagram

When you are a lifestyle brand, you need to invent content for the social web constantly. You can write a blog post, update Twitter and so on, but do not get carried away with too many text-based solutions. This is the web, we need things to click (a.k.a. rich media) that will make us smile. […]

Burt’s Bees Hawking Its Wares on the Corner of Instagram and Vine

burtsbeesus on Instagram

Burt’s Bees and its agency Baldwin & are having fun with Instagram and Vine (as it should be). The company is using stop-motion animation to create uber-abbreviated versions of classic novels. In Little Women, for example, one Civil War-era lip balm woman says to another, “We really are quite little.” “And each of us women,” […]