Content’s Role In Social Selling And Social Influence

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Social selling is the focus of my new feature for The Content Strategist. I describe social selling in the article as the practice of leveraging social networks to enhance lead generation and boost conversions. The point of the piece is to help determine content’s role in the sales process. We already know how content is […]

Hotel In Australia Gives New Meaning To “Snap Happy”

1888 Hotel Sydney - Pyrmont boutique accommodation

Influencer marketing. Follower counts. Sponsored content. These are just a few of the phrases we can use to describe a promotional offer from 1888, a boutique hotel in Sydney. Instagram users with more than 10,000 followers can stay one night for free. Someone with 10K followers on Instagram has a ton of social influence. If […]

You’re Equal In The Eyes of the Lord, Airlines Are Another Unholy Story

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Money talks, but in airports and on board airplanes money screams. If you’re a first class passenger, for instance, you get to jump the line. It’s the way of the world. We respect influence, and influence can be purchased for a pretty penny. NPR produced a segment today on travelers stranded in Newark and unable […]

Klout Score of 55 Or Higher? You’re An Admiral!

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Social influence is one of those touchy topics that can set me, or any number of other argumentative people, off. Why? Because high school and the need to be popular, like Trix, is for kids. Or is that a faulty assumption? Do we ever really outrun the need to be popular? Think about it. Who […]

Steve Jobs Explains “Think Different” And Why Most Clients Can’t Be Apple

If you’re like me, no doubt you’ve had clients sit in conference rooms and say things like, “We want to be like Target.” Or “We want to be like Nike.” Or, the big one these days, “We want to be like Apple.” Well, if you haven’t seen this video, check it out. It’s Steve Jobs, […]

If You’re Somebody Online, You’re In

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Bal Harbour Shops invited people to its Fashion Night Out event last week, but only if they have Klout scores of 40 or higher. Exclusivity is nothing new in our culture, but basing status on a Klout score is. There’s much debate about the value of Klout and social influence, in general, but let’s look […]

Vodka Distilled From Pineapple: That’s the Kind of Innovation America Is Famous For

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Skiver Advertising in Newport Beach, Calif. specializes in helping spirits brands perfect their messaging. For example, the agency works with PAU Maui Vodka, a super premium vodka distilled from pineapples and made in Hawaii. PAU Maui costs $89.99 a bottle, so Skiver introduced the brand at fashion shows, placed ads in golf publications and provided […]

Will We Forever Be Playing the Popularity Game?

Ad Age reporter Matthew Creamer takes a good look at Edelman’s entry into the online influence game, currently dominated by Klout. First, Creamer takes Klout apart: Why ascribe so much power to a service that isn’t much more than a tabulation of how many followers and retweets you have? The all-too-human explanation goes like this: […]

Facebook (And Everyone Else) Takes A Drudging

DRUDGE REPORT 2011

David Carr, who writes “The Media Equation” in The New York Times, reminds us how wildly influential Matt Drudge and his website are. “With no video, no search optimization, no slide shows, and a design that is right out of mid-’90s manual on HTML, The Drudge Report provides 7 percent of the inbound referrals to […]