Marketing Buzzwords I’d Love To See Gone in 2013

I’m quite the admirer of George Carlin. No one dissected the modern English language so astutely the way he did. Particularly when it came to colloquialisms and phrases we all use. Writing for Talent Zoo, I’ve attempted to do this myself a few times over the years with the language of marketing and advertising: On […]

Paid, Owned and Earned Media All Influence The Story, Whatever The Story May Be

“The insidious power of brand content” is a strange headline for an article in The Guardian. Nevertheless, the article exists and its writer, Frédéric Filloux, takes unnecessary issue with the growing popularity of content marketing. Brand content is the advertiser’s dream come true. The downfall of the print press has opened floodgates: publishers become less […]

Too Many Opinions? Let Me Tell You What I Think About That.


Separating fact from opinion ain’t what it used to be. There was a time when the more you read, the more engaged you were with your world. Your city. Your neighborhood. Not some imaginary world you wished could be, but the world as it actually existed outside your door. Back in these ancient times (otherwise […]

What’s In The Box? I Hope It’s An Invitation


As you know, I’ve been decompressing from the weight of much too much information. So pardon the self-referential nature of things. I’ll look outward again. Before I do, I want to point to new research from Harvard University that indicates as much as 40% of our speech is devoted to telling others about what we […]

You’re Only As Great As Your Last Big Invention

“If you just hire people with ads on the resume they’ll probably make you more ads.” -Robbie Whiting It’s not enough to just make ads today, ad people need to let their inner inventor out to play. That’s the message unleashed by Robbie Whiting, director of creative tech and production at Duncan/Channon, last Friday in […]

We Make Stuff Up. Does That Encourage Dishonesty?

We Make Stuff Up. Does That Encourage Dishonesty?

It’s hard to resist an article with a headline like this one in Bloomberg Businessweek: Are Creative People More Dishonest? The article refers to a a new study in the Journal of Personality and Social Psychology (available for purchase). Here’s the juicy bit for AdPulp readers: The first study featured in the paper uses survey […]

Running The Numbers On Type-Invertising

Young-Bean Song, founder of AnalyticsDNA, a Seattle-based strategy and analytics research consultancy, believes “online marketers are not looking for incremental improvement. Instead they are looking for quantum leaps in awareness, message association, favorability and intent.” Song contends online marketers can find what they’re seeking in something called “type-in” advertising, which is a branded version of […]

Get Online Advertising Right, Or Get Out Of The Way


Former Yahoo CEO Carol Bartz was sent packing this week for failing to meet performance goals, according to The Wall Street Journal and several other sources. The Journal points out that Yahoo’s focus on producing content is part of the problem at the portal. “People tell me that content is king, but that is not […]

Wanting To Be Like Apple Is Wishful Thinking, Unless You Have A Workable Strategy In Place


Virginia Postrel recently talked to Richard P. Rumelt, author of Good Strategy/Bad Strategy and a professor at UCLA’s Anderson School of Management, about GM’s desire to be more like Apple, a sentiment that’s hardly unique among managers of the world’s big consumer brands. According to the good professor, Apple’s magic isn’t magic at all, rather […]

Bill On Value, Hold Your Head High And Create Intellectual Property


How many of you consider yourselves to be consultants? I’m guessing almost all of you are consultants. Sure, your business card says Creative Director or Account Executive or Media Buyer, but in the broadest sense of the term, all of those jobs are consulting roles. With that in mind, let’s consider some interesting points made […]