Crushing Copper with Annie Heckenberger

freight train coming

Editor’s note: Please welcome Annie Heckenberger of Red Tettemer O’Connell + Partners to AdPulp. Her first post is a “get to know me” piece and an excellent intro to her fast moving world. I have this favorite childhood memory. Every Friday afternoon in the summer, my best friend’s mother would drive my best friend, her […]

Shaving: the $59 Billion Per Year Business of Cutting Hair

As it turns out, men don’t like to get old. The idea of Clint Eastwood’s gritty face with a cigarette, riding off into the sunset to the great beyond is no longer as appealing as it once was. The old cowboy image has faded, replaced with a newfound quest for youthful vigor. Men are no […]

Customer Service Defines Your Brand In A Way Advertising Never Will

the customer is always wrong

Impatient, are we? Not so much by nature, but by digital design. If something takes a few seconds to load, for instance, we act as if we are being cheated of precious time. The powerful multi-way communication channels we now rely on have also reset expectations. Emails can sit there unanswered, but ignoring an Instant […]

Optimize Your Content To Support Marketing and Drive Sales

redbull_subscribe

Few bloggers keep me, or anyone else, interested for long. When one does it is worth noting. Geoff Livingston writes beautifully about marketing, and content marketing in particular, which is not easy to do. Given the level of noise in the sector at the moment, I appreciate his insights and skilled delivery all the more. […]

No Need To Hide, Just Make Advertising And/Or Content Worth Showcasing

teary-eyed-Indian

On this week’s edition of The BeanCast — the best podcast about Marketing on the air — I claim that “Native Advertising” is the dumbest term that I’ve ever heard. And it is, but even worse than the term itself is the fuzzy thinking behind it. It’s no wonder that no one even knows what […]

Targeting Is Futile When Our Audience Is Everyone, Everywhere

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“Opinions are like assholes. Everybody’s got one.” This little truism is especially true today. We’re all critics, even when we’re consumers at the same time. So can brands narrowly target an audience anymore, or will they hear about their marketing from everyone, regardless of whether they’re the target? Case in point: The recent Mountain Dew […]

Kansas City Shifts To The Tech Fast Lane, VCs and Ad Creatures Put Gas In The Vehicles

If you’re wondering what investment in infrastructure looks like, take a look at the terrific corporate-led model presently underway in Kansas City. Google selected the Hanover Heights neighborhood in Kansas City, KS to be the first “fiberhood” in America, and the search giant is now busy supplying the area with its most awesome Google Fiber. […]

Look Who’s Drinking The Super Bowl Cool Aid

Super Bowl XLVIII

According to the deluge of positive, if not effervescent ink, about Sunday’s Super Bowl TV commercials we are back in the good old days of TV advertising and the highly profitable broadcast advertising agency. It’s a nice vision and one that the advertising industry gets to revisit and bask in once a year. So, bask on. I […]

Marketing Buzzwords I’d Love To See Gone in 2013

I’m quite the admirer of George Carlin. No one dissected the modern English language so astutely the way he did. Particularly when it came to colloquialisms and phrases we all use. Writing for Talent Zoo, I’ve attempted to do this myself a few times over the years with the language of marketing and advertising: On […]

Paid, Owned and Earned Media All Influence The Story, Whatever The Story May Be

“The insidious power of brand content” is a strange headline for an article in The Guardian. Nevertheless, the article exists and its writer, Frédéric Filloux, takes unnecessary issue with the growing popularity of content marketing. Brand content is the advertiser’s dream come true. The downfall of the print press has opened floodgates: publishers become less […]