Young-Bean Song, founder of AnalyticsDNA, a Seattle-based strategy and analytics research consultancy, believes “online marketers are not looking for incremental improvement. Instead they are looking for quantum leaps in awareness, message association, favorability and intent.” Song contends online marketers can find what they’re seeking in something called “type-in” advertising, which is a branded version of [...]
Get Online Advertising Right, Or Get Out Of The Way
September 8, 2011 By 1 Comment
Former Yahoo CEO Carol Bartz was sent packing this week for failing to meet performance goals, according to The Wall Street Journal and several other sources. The Journal points out that Yahoo’s focus on producing content is part of the problem at the portal. “People tell me that content is king, but that is not [...]
Wanting To Be Like Apple Is Wishful Thinking, Unless You Have A Workable Strategy In Place
August 20, 2011 By Leave a Comment
Virginia Postrel recently talked to Richard P. Rumelt, author of Good Strategy/Bad Strategy and a professor at UCLA’s Anderson School of Management, about GM’s desire to be more like Apple, a sentiment that’s hardly unique among managers of the world’s big consumer brands. According to the good professor, Apple’s magic isn’t magic at all, rather [...]
Bill On Value, Hold Your Head High And Create Intellectual Property
May 19, 2011 By Leave a Comment
How many of you consider yourselves to be consultants? I’m guessing almost all of you are consultants. Sure, your business card says Creative Director or Account Executive or Media Buyer, but in the broadest sense of the term, all of those jobs are consulting roles. With that in mind, let’s consider some interesting points made [...]
Honor Me Badges Are As Lame As They Are Pervasive
May 17, 2011 By Leave a Comment
Adweek writer Erin Griffith looks at a sad fact of our times. Quantifying one’s Internet popularity has real world corollaries. Klout scores are showing up on resumes, for example. How one’s supposed influence on Twitter and Facebook is relevant to the hiring process, it’s hard to say. I can see how it might be relevant [...]
Nobody’s Winning At This Kind Of Game, We’ve Got To Do Better, It’s Time To Begin
March 28, 2011 By 2 Comments
Simon Dumenco, the “Media Guy” at Ad Age, does a nice job defending The New York Times’ move to charge for access to the articles on its web site. The Times’ “paywall” goes up today. Dumenco’s position is in direct opposition to Cory Doctorow’s. The BoingBoing blogger and sci-fi author predicts, “This won’t work.” In [...]
To Win In Vegas You Need Some Super Sharp Gear
January 6, 2011 By Leave a Comment
Consumer Electronics Show, a.k.a. CES, is dominating business headlines this week, as tech companies vie for attention at this annual gathering of 100,000 plus gadget happy people. According to Los Angeles Times, the Las Vegas trade show is inundated with iPad-like tablet computers, iPhone-like smart phones and Internet-enabled televisions to rival Apple TV. There is [...]
Are The Geico Gecko And Progressive’s Flo Just Plain Evil?
December 27, 2010 By Leave a Comment
We’ve talked about Flo, the Progressive Insurance spokeswoman, as well as The Geico gecko campaign before, and their pervasiveness is a testament to the power of quirky spokespeople (and critters) as well as massive media buys. I can’t say I’m a big fan of either campaign, but I also don’t see them as symbols of [...]
Where’s Your Wild, Almost Naive Ambition?
January 21, 2010 By Leave a Comment
In July 2008, Sarah Lacy wrote the following words of wisdom about the importance of place to the entrepreneurial ecosystem. Every center of innovation needs a cocktail of things: -wild, almost naive ambition -money -a culture of risk taking -a social scene where Valley-like serendipitous moments can happen. (You know, stuff like: Oh, hey! I [...]
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