Where Have All The Visionary Money Makers Gone?

CFO mag

The agency business in being pounded by a sea of rough and tumble changes today. Agencies are struggling to get lean and nimble, and MBA-toting bean counters are key to this reformulation. Unpopular though they may be, agency CFOs are nevertheless in high demand, says Jay Haines, CEO of global executive-search firm Grace Blue. One […]

New Media Requires New Marketing

  New media is the new buzzword that can mean everything and nothing. It goes largely undefined, but is used as if everyone knows exactly what it means. The term, itself, may even be mildly offensive to the veterans of traditional media. By declaring itself “new”, it is positioning as “old”, that which came before. […]

Gary Vee Rocks The Mic, Wins AdPulp’s International Humanitarian Award

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The words we use are important. Words convey meaning. Right now, I am looking for the words to convey how much I love this ass-kicking, fact-kicking session from Gary Vaynerchuk, head of Vayner Media. In the video, a person asks Vaynerchuk how to meet “relevant people” at South By Southwest. Gary Vee rightly does the […]

Seven Steps To A More Agile Agency

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Editor’s note: Please welcome Nathan Archambault of AKQA in NYC to AdPulp. An earlier version of this article appeared on Maybe I’m Gravy. The old advertising agency model, the one where Madison Avenue agencies took their sweet and expensive time, isn’t working anymore. It’s time for a forced retirement. Sorry, old model. The nature of […]

For Modern Brands, Social Media Marketing Is A Shared Responsibility

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Hats off to David Zaleski at iMedia Connection for capturing a serious topic in a humorous way. Zaleski says at the end of his video lashing that there’s no need for social media managers. I wouldn’t go that far, but statistics do point to a downward trend. According to newly released stats from career site […]

Come On Down, Everyone Is Welcome At The Altar of Creativity

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Media is powerful. In fact, just one potent article in a trusted magazine or newspaper has the power to inspire us, shape us and lead us to new places. Take “The Brand Called You” by Tom Peters. The article first appeared in Fast Company on August 31, 1997. Regardless of age, regardless of position, regardless […]

Vodka Brands Need Advertising Like Cuckoo’s Need Clocks

▶ Wodka Vodka Commercial--Very Funny!! - YouTube-1

Comedy writer and actress Lauren Reeves is helping Adweek readers understand the pointlessness of vodka advertising. “Alcohol is a necessity,” she claims. “Don’t worry, we’re gonna buy it.” Reeves’ analysis is not the most astute I’ve heard, but I think I follow her meaning. People are going to drink. But which type of alcohol will […]

Order Large Buttered Popcorn and Save Yourself from Cinema Advertising

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Chew on this…the act of chewing negates the efficacy of adverts, particularly in movie theater settings. According to a new study by a group of researchers from Cologne University, the reason why adverts manage to imprint brand names on our brains is that our lips and the tongue automatically simulate the pronunciation of a new […]

Crushing Copper with Annie Heckenberger

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Editor’s note: Please welcome Annie Heckenberger of Red Tettemer O’Connell + Partners to AdPulp. Her first post is a “get to know me” piece and an excellent intro to her fast moving world. I have this favorite childhood memory. Every Friday afternoon in the summer, my best friend’s mother would drive my best friend, her […]

Shaving: the $59 Billion Per Year Business of Cutting Hair

As it turns out, men don’t like to get old. The idea of Clint Eastwood’s gritty face with a cigarette, riding off into the sunset to the great beyond is no longer as appealing as it once was. The old cowboy image has faded, replaced with a newfound quest for youthful vigor. Men are no […]