Laura Fegley Moves To Minneapolis

Laura Fegley recently left her role as executive creative director of BBH NY to take up the same position at Minneapolis agency Colle + McVoy. The Drum asked her a few questions about the move. One question in particular is worthy of further exploration. What’s the most exciting trend you’re seeing in advertising right now? […]

Want More Great Work? Allocate The Resources And You Shall Have It

Creativity is subjective, but that’s not a positive for the ad business. For the industry to function properly, creativity needs to be quantifiable and answers to questions like, “What distinguishes a great creative person from a good one?” and “What distinguishes great work from good work?” must be readily and honestly answered. James Robinson, executive […]

Dave Trott Is Making It Simple—Listen, Learn and Grow

Creative director and industry gadfly, Dave Trott, wants to fix advertising. His fix involves stripping away the false complexities put in the way by egotists and charlatans. It’s a long weekend, push play. His talk is full of notable moments, including his discussion of “form follows function.” Trott says we tend to fundamentally misunderstand this […]

Better Agency/Client Relationships Rely On Open And Honest Dialogue

Ad people, like most people, love to bitch and moan. I can hear the collective groan now: Whoa is me, I have another dumbass client with another idiotic demand that subtracts value from ‘the work.’ Maybe there are many good reasons for this sour-faced condition. Or maybe ad people are choking on self-importance. Ask yourself […]

Why Working In Advertising Sucks And What We Can Do About It

Editor’s Note: I am excited to introduce Mark St. Amant to our readers. Mark is an accomplished ad guy and author of two books about sports. He lives in Boulder, CO. Human Centipedes And Other Nastiness Right now, more than any other point I can recall in my 25-year (yikes) career, the Advertising industry is […]

Will The Real Experience Designer Please Stand Up?

Titles are superficial. And like so many superficial things, we cling to them dearly. Particularly so in the ego industries where a director is someone with a seat and a say. Hey, I get it. It makes sense. When it takes you 15 years to make it to creative director, you want to revel in […]

Wolf & Wilhelmine’s #WolfHowl Reverberates Coast-to-Coast

Heidi Hackemer, founder and director of strategy for Wolf & Wilhelmine, has the right idea—either rebuild the agency of the future around her own human needs or get the hell out of dodge. Hackemer is a Wisconsin-bred New Yorker who believes in good ideas, a good run and good hair. She also eloquently states several […]

Fresh, Tempting Sunbeam — The Bread You Need For Energy

Advertising is alive. As such, the industry evolves, sometimes as dizzying speeds. If you doubt me, please take a look at the following exhibit, a series of Sunbeam Bread TV spots from 50+ years ago. The announcer says, “Buy energy-packed Sunbeam bread” with such enthusiasm, how could our grandmothers have put up any resistance? I […]