Growing Your Business Doesn’t Have to Hurt

Starting a business is risky business, indeed. Investopedia cites the SBA for some interesting numbers. Thirty percent of businesses do not survive the first two years. Fifty percent are lost in the first five. Only 1 in 4 make it to the 15-year mark. That is one source from five years ago. The numbers are […]

Will The Real Experience Designer Please Stand Up?

user experience design

Titles are superficial. And like so many superficial things, we cling to them dearly. Particularly so in the ego industries where a director is someone with a seat and a say. Hey, I get it. It makes sense. When it takes you 15 years to make it to creative director, you want to revel in […]

Wolf & Wilhelmine’s #WolfHowl Reverberates Coast-to-Coast

wolf

Heidi Hackemer, founder and director of strategy for Wolf & Wilhelmine, has the right idea—either rebuild the agency of the future around her own human needs or get the hell out of dodge. Hackemer is a Wisconsin-bred New Yorker who believes in good ideas, a good run and good hair. She also eloquently states several […]

Fresh, Tempting Sunbeam — The Bread You Need For Energy

sunbeam

Advertising is alive. As such, the industry evolves, sometimes as dizzying speeds. If you doubt me, please take a look at the following exhibit, a series of Sunbeam Bread TV spots from 50+ years ago. The announcer says, “Buy energy-packed Sunbeam bread” with such enthusiasm, how could our grandmothers have put up any resistance? I […]

Where Have All The Visionary Money Makers Gone?

CFO mag

The agency business in being pounded by a sea of rough and tumble changes today. Agencies are struggling to get lean and nimble, and MBA-toting bean counters are key to this reformulation. Unpopular though they may be, agency CFOs are nevertheless in high demand, says Jay Haines, CEO of global executive-search firm Grace Blue. One […]

New Media Requires New Marketing

  New media is the new buzzword that can mean everything and nothing. It goes largely undefined, but is used as if everyone knows exactly what it means. The term, itself, may even be mildly offensive to the veterans of traditional media. By declaring itself “new”, it is positioning as “old”, that which came before. […]

Gary Vee Rocks The Mic, Wins AdPulp’s International Humanitarian Award

garyvee_big

The words we use are important. Words convey meaning. Right now, I am looking for the words to convey how much I love this ass-kicking, fact-kicking session from Gary Vaynerchuk, head of Vayner Media. In the video, a person asks Vaynerchuk how to meet “relevant people” at South By Southwest. Gary Vee rightly does the […]

Seven Steps To A More Agile Agency

Parkour

Editor’s note: Please welcome Nathan Archambault of AKQA in NYC to AdPulp. An earlier version of this article appeared on Maybe I’m Gravy. The old advertising agency model, the one where Madison Avenue agencies took their sweet and expensive time, isn’t working anymore. It’s time for a forced retirement. Sorry, old model. The nature of […]