Presidential Seal No Laughing Matter

The New York Times: You might have thought that the White House had enough on its plate late last month, what with its search for a new Supreme Court nominee, the continuing war in Iraq and the C.I.A. leak investigation. But it found time to add another item to its agenda – stopping The Onion, […]

Structural Branding

Business 2.0: When companies like Apple, JetBlue, and Toyota want to build structures that articulate who they are, they turn to Gensler, an architecture and design firm with 28 offices, 2,000 employees, and 2004 revenues of $264 million. Using architecture to express identity doesn’t necessarily mean bombarding visitors with “experiential” gimmicks like those in a […]

PETA Pleasers

These fools want to change things that have seemingly always been. Good thing they have the powers of identity, branding, pr and web design at their disposal. For centuries, rats have been maliciously and unjustly impugned as evil, disease-ridden vermin, shunned by society and deemed unworthy of our respect…our love. But now, The Great Pointed […]