Web Startup Offers A Degree Of Control

USA Today introduces us to ClaimID, a company that believes search engines have been having the final say about personal identities for too long. ClaimID lets you classify, annotate, prioritize and share the information about you found online, so that people who search for you are able to see the identity you want to present. […]

“Geek” And “Blog” Defy Definition

Cory Bergman, Editor of Lost Remote on his comfort (or lack thereof) with his present state of geekery: I’ve always disliked being called a geek. But as I stood in line at the supermarket waiting to buy a spicy tuna roll, reading my Blackberry 8700c and wearing a custom T-shirt that reads, “Lost Remote,” I […]

No Lame Names

Last month, Adweek spoke to Steve Stone, president and creative director at Heat/San Francisco. Q. Why do you give your agencies names rather than calling them Stone & Elder, etc.? A. I have always wanted aplace where people could feel like they could be part of a bigger entity, to emotionally feel like they belong […]

Putting Beer In The Cooler

Wharton: Can an industry that has spent a fortune on TV ads featuring mud wrestlers and talking frogs suddenly change its stripes to appeal to the wine-and-cheese, single-malt Scotch crowd? The makers of Budweiser and other brands of beer hope so. Frits van Paasschen, president and chief executive of Coors Brewing, told Knowledge@Wharton that his […]

Flamers Must Identify Themselves

News.com: “Whoever…utilizes any device or software that can be used to originate telecommunications or other types of communications that are transmitted, in whole or in part, by the Internet… without disclosing his identity and with intent to annoy, abuse, threaten, or harass any person…who receives the communications…shall be fined under title 18 or imprisoned not […]

Hall Yes

Last November, we reported on Greenville-based Erwin-Penland’s creation of a new identity for the city’s baseball team, a Boston Red Sox affiliate in the Class A South Atlantic League. They landed on the Greenville Drive, after Major League Baseball rejected their first choice, the Greenville Joes—as in hometown hero Shoeless Joe Jackson. Only one problem…the […]

Brooklyn Needs A Boost

NY Daily News: A thousand would-be sloganeers answered Borough President Marty Markowitz’s call for a boastful phrase that would boost tourism – but in the end, a single slogan wasn’t enough. “Brooklyn is too broad and diverse for one slogan,” said Markowitz spokeswoman Jocelyn Aframe. “It became apparent that one slogan wouldn’t be able to […]

Ft. Collins Residents Find Something To Be Uptight About

Spike Jones at Brains On Fire points to this twisted identity story from Fort Collins, CO. The owners of the Drunken Monkey are considering changing the controversial name of their bar – and they want the community to help. The Old Town bar, 151 S. College Ave., is named for a Kung Fu movie and […]

“Joes” A No Go

Greenville-based Erwin-Penland (a division of Hill Holiday) was recently charged with creating a new identity for the city’s baseball team, a Boston Red Sox affiliate in the Class A South Atlantic League. They landed on the Greenville Drive, after Major League Baseball rejected their first choice, the Greenville Joes—as in hometown hero Shoeless Joe Jackson. […]

Presidential Seal No Laughing Matter

The New York Times: You might have thought that the White House had enough on its plate late last month, what with its search for a new Supreme Court nominee, the continuing war in Iraq and the C.I.A. leak investigation. But it found time to add another item to its agenda – stopping The Onion, […]