Willis Tower? That’s Like Calling Deep Dish “Cheezy Pizza”

The corporate naming game has run amok for years, but the recent name change from “Sears Tower” to “Willis Tower” in Chicago has touched a nerve. Or 96,814 nerves, as the case may be–that’s how many people on Facebook don’t like the idea. Another 48,747 on ItstheSearsTower.com have signed a petition to bring back the […]

New Looks for Public Works

Rob Walker drew my attention to the Obama administration’s recent branding efforts for The Recovery. Portland’s Aaron Draplin, who loves early 20th century design (appropriately enough) helped make the DOT logo.

Whole Lotta Moanin’ Goin’ On

I learned many moons ago not to build your brand on word play, because that’s what the brand becomes known for–the word play, not the service or product offering at hand. FindYourGSpots.com clearly hasn’t heard this line of thinking, or the decision makers at the company don’t buy it for they’re coming to market with […]

Smoke On Greenville’s Water

When your brain is on fire, there’s no time for time sheets.

It Takes Brains

Brains on Fire has a new website and it’s well worth your click. Not only is the design of the moment, the copy sings. Here’s how they describe themselves: We are a tribe of true believers… Protagonists. Pirates. Optimists. Disco-junkies. Brutally honest superheroes. And if the walls come tumbling down tomorrow, no worries. We’ve still […]

Kinko’s Vanishes In The Night

FedEx Corp. plans to stop using the Kinko’s name on its copy and office service stores. The company said it will change the name of its FedEx Kinko’s stores to FedEx Office over the next several years. “The FedEx Office name better describes the wide range of services available at its retail centers and takes […]

Zen Saying About Symbols

[EDITOR'S NOTE: This is Tom Asacker's first piece for publication on AdPulp. It's great to have Tom join our efforts here. -dB] “To point at the moon a finger is needed, but woe to those who take the finger for the moon.” Symbols can become powerful conveyors of emotion and meaning. However, you should never […]

Put Your Copywriters To Work

I like that Jonah Bloom of Ad Age doesn’t like how casual agencies and brands are about their naming schemes these days. This week, Publicis’ shops Starcom, Leo Burnett and Digitas announced they were collaborating on a new agency that will go by the name … Insight Factory. Sounds sort of familiar? Maybe you live […]

An Honest Identity For A Highly Suspect Firm

“Old black water, keep on rollin Mississippi moon, wont you keep on shinin on me” – The Doobie Brothers Rob Walker cracks me up with this take on Blackwater USA, the private security firm fighting for oil in Iraq. Let’s say, just for the sake of argument, that you’re starting a business that happens to […]

Something For The Game Room

You know how people collect old signs from gas stations and the like? Pay Pal is offering a new addition to the serious collector’s assemblage of advertising artifacts. As we welcome the new PayPal logo with open arms, we encourage you to BID a fond farewell to the former logo and its embodiment, the PayPal […]