Time For A Nuuner

Seattle- and London-based, Creature has revamped a suite of brand visuals for sports hydration brand, Nuun. The re-brand marks a departure away from the science-heavy nature of the category. Nuun tablets dissolve in water producing a refreshing, sugar-free sports beverage with fewer than eight calories per tab. The company was started by endurance athletes dissatisfied […]

Which Is Better, An $8.00 Business Card Or A $1000 Suit?

Jane Applegate, writing for OPEN Forum wisely makes the case for print as an important part of a company’s mix of marketing materials. In her article, she points to Clifton Alexander, co-owner of Reactor Design Studio in Kansas City, Missouri. In early 2010, Alexander eased out of website design to focus mostly on creating “amazing […]

This Siren Needs No Introduction, Or Explanation For That Matter

Starbucks, celebrating its 40th anniversary this year, unveiled a new logo today that brings the iconic green siren out of the circle and drops the words “Starbucks Coffee.” “Throughout the last four decades, the Siren has been there through it all,” Howard Shultz, Starbucks’ president and CEO, said. “Now, we’ve given her a small but […]

How Can You Be The Only One To Do What You Do When There Are Thousands Of People Who Do What You Do?

Be Different Or Be Dead by Roy Osing explores “The Only Statement” among other topics meant to encourage business leaders today. Rick Spence, writing in Financial Post, likes Osing’s clarity and sense of purpose. I’ve heard lots of prescription for writing elevator pitches and mission statements, but Osing’s formula strikes me as one of the […]

Vocal Voices Amplified By The Web Force GAP To Reconsider The Evolution Of Its Identity

GAP Inc scrapped a new logo on Monday just a week after launching it following an “outpouring of comments” online and from customers in support of the original blue box design it’s had for more than 20 years. “We’ve been listening to and watching all of the comments this past week. We heard them say […]

Three Time Zones Away, Fiercely Competitive Nevertheless

Pac-10’s commissioner, Larry Scott, is out to re-vamp and re-brand the conference and put it on every sports fans’ radar. To forge a new and unique identity for the conference, Pac-10 approached Portland Oregon’s Mutt Industries – among other firms. Mutt designed the logo to capture the powerful landscapes that set the West Coast apart […]

Here’s One Way To Make Starbucks Execs See Red

Seattle’s Best Coffee has a new brand identity and to celebrate Seattle-based Creature and the Zeno Group collaborated to help the brand take over the iconic Starbucks building in Seattle. Overnight on May 11, a clandestine team wrapped the famous Starbucks Siren in the new logo. By the way, Starbucks owns Seattle’s Best Coffee, so […]

When Copy And Design Meet In Brooklyn, Magic Happens

Mucca Design in New York really went all “the media is the message” for their client Brooklyn Fare, but it works. [Hat Tip: Cathy Solarana]