Wal-Mart In A Battle To Redefine Its Brand

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Wal-Mart want to clear some things up. Hence, the launch of a new PR-driven site, TheRealWalmart.com and new TV spots that began airing on Saturday during the Kentucky Derby. According to The Wall Street Journal, the campaign is the company’s first purely image-based ad push in several years. WSJ also reports that Wal-Mart’s “energized differentiation,” […]

Custom Brand Identity Now Available Off-the-Shelf

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Hessian is a brand without a company, a backwards fabrication from a designer uninterested in how things are typically done. Be that as it may, the idea is generating some press for its creator Ben Pieratt, who now wants to sell his concept and the designs that support it for $18K to an entrepreneur in […]

THE INTERNET HAS A REPUTATION PROBLEM

We’re both in the brand identity game. So, let’s put our heads together on this. The Internet needs an identity refresh. Please understand that this is #probono work, since there is no real client and no one to bill. We all own the Internet, right? It’s a community garden and thus our undertaking to improve […]

A Place Where the Best Entrepreneurial Ideas Grow

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You know how important “buy-in” is. You need buy-in from your clients and your clients need buy-in from their prospects and customers. But it doesn’t always happen. In fact, you might say it rarely happens. Here’s an example from The Oregonian that nicely illustrates the problem. Mayor Sam Adams announced last week at his State […]

Sustainable To The Core

Patagonia_s Common Threads Initative to Reduce Our Environmental Footprint

Patagonia is an amazing company. Their founder is a great climber and outdoorsman, their products are awesome and the brand is one that lives its values on its fleece sleeve. So, it’s not all that surprising that the company is now asking its customers to buy only what they need, repair what breaks and recycle […]

A Moveable Logo Meant To Move You

Science Channel has a new shape-shifting logo that goes by the name of “Morph.” After creating the blog-like thing in-house, the network turned to Imaginary Forces for help to bring Morph to life. According to Fast Company, Imaginary Forces is touting the work as “the future of logo design.” Ronnie Koff, a director and art […]

Labor’s Taking It To The Streets

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Pacific Northwest Regional Council of Carpenters is picketing Ross and Nordstrom Rack in downtown Portland. I received a leaflet in front of both stores today. The Council of Carpenters believes Ross and Nordstrom have “an obligation to the community to see that area labor standards are met for construction work performed on their projects.” The […]

Time For A Nuuner

Seattle- and London-based, Creature has revamped a suite of brand visuals for sports hydration brand, Nuun. The re-brand marks a departure away from the science-heavy nature of the category. Nuun tablets dissolve in water producing a refreshing, sugar-free sports beverage with fewer than eight calories per tab. The company was started by endurance athletes dissatisfied […]

Which Is Better, An $8.00 Business Card Or A $1000 Suit?

Jane Applegate, writing for OPEN Forum wisely makes the case for print as an important part of a company’s mix of marketing materials. In her article, she points to Clifton Alexander, co-owner of Reactor Design Studio in Kansas City, Missouri. In early 2010, Alexander eased out of website design to focus mostly on creating “amazing […]

This Siren Needs No Introduction, Or Explanation For That Matter

Starbucks, celebrating its 40th anniversary this year, unveiled a new logo today that brings the iconic green siren out of the circle and drops the words “Starbucks Coffee.” “Throughout the last four decades, the Siren has been there through it all,” Howard Shultz, Starbucks’ president and CEO, said. “Now, we’ve given her a small but […]