Apple Adjusts Its In-App Advertising Package

Apple is losing ground to Google in the race for mobile advertising dollars. Last year, Apple shared the top spot in the mobile display ad market with Google, each company capturing 19 per cent, according to research firm IDC. This year, Apple fell to No 3, behind Google and independent mobile ad firm Millennial Media, […]

iAd: Keeping Free Apps Free And Other Reasons For Being

According to The Guardian, Apple has taken more than $60 million in bookings for its new iAd mobile advertising network – weeks before its scheduled launch on 1 July. Steve Jobs, Apple’s chief executive, said: “iAd offers advertisers the emotion of TV with the interactivity of the web, and offers users a new way to […]