Local Merchants Need A Digital Hand, Not Sure Where To Find It

Ken Doctor of Newsonomics offers up 11 news industry metrics to watch in 2011. Here’s an interesting look at one big development (that ad people might want to know more about): How good are the margins in the fast-developing marketing services business? Tribune’s 435 Digital, GannettLocal, and Advance Internet are among the leaders selling everything […]

Text-to-Like Small Businesses In Your ‘Hood

If Yelp, Google, Fousquare and Facebook all get their way, local business windows will be covered in window decals. According to Mashable, Facebook is sending out window decals with text-to-Like SMS instructions to select local businesses. Facebook is also gifting beta testers with $25 in ad credits to help drive home the utility of the […]

If You’re Local and Digital, You’re Looking Good

Radio Business Report/Television Business Report asked a group of industry association leaders to look into their crystal balls and tells us what 2010 has in store for the media business. Randall Rothenberg of Interactive Advertising Bureau had this to say: As you know, the IAB doesn’t issue projections. But what I can say is that […]

Arnold Deploys Hyperlocal TV To Promote Newman’s Own Organic Coffee at McDonald’s

Chris Edwards, executive vice president and group creative director at Arnold Worldwide, said, “The whole idea behind the quiz is: ‘Are you New England enough for this coffee?’ If you are from New England, you will get these references.” [via Boston Globe]

Community Reporting Is Still A Backbone, But It Belongs To Someone Else Now

Hyperlocal is heating up. MSNBC.com this summer acquired EveryBlock, which feeds crime reports, restaurant health inspections and other data to news organizations’ Web sites. AOL Inc. recently acquired the local-news network Patch. And now CNN.com is partnering with Outside.in. According to The Wall Street Journal, CNN will begin to republish Outside.in dispatches on its own […]

Fwix Aims To Spread The Wealth (Although “Wealth” Is Probably The Wrong Word)

Hyperlocal news startup, Fwix, has been making some noise recently, with articles detailing the firm’s offerings in The New York Times, ReadWriteWeb, and Mashable. Now The Wall Street Journal is taking a look the company’s efforts to share revenue with hyperlocal publishers and individual journalists. Fwix is launching a new advertising product, AdWire, and agreeing […]

You Can Run, But You Can’t Hide (Unless You Leave All Your Devices At Home)

Ad Age is reporting that Mother/New York is working with NBC Local Media to create hyperlocal content solutions in 10 key U.S. markets. …the partnership with NBC will see the agency playing at the intersection of advertising, marketing and programming, potentially creating new kinds of content in the burgeoning local arena. Mother Productions will have […]

London Agency Takes It To The Street

Pop-up retail has been an interesting trend for the past few years. Now, thanks to London’s RKCR/Y&R, the concept is being stretched considerably (to include service providers). Ad Age and Shots are both featuring stories about the agency’s one-week pop-up agency experiment in its local Camden neighborhood. Here’s a passage from the Shots piece: Camden […]

Hyperlocal News Is In The News

Distinctions between mainstream media and citizen media have become so blurry that it’s often hard to know where one stops and the other begins. Perhaps it’s time to evolve the way we describe media. There’s really just media–pro, semi-pro and amateur. But even those distinctions become blurred as cross-pollination occurs between the camps. For instance, […]

AOL Buys Two Hyperlocal Hotties

Hyperlocal news site, Patch, and Going, a soc net where friends share their entertainment schedules, are now part of the reinvented AOL. “Local remains one of the most disaggregated experiences on the Web today — there’s a lot of information out there but simply no way for consumers to find it quickly and easily,” said […]