Do You Care Enough To Overcome Consumer Indifference?

“Fail harder” is a Wieden+Kennedy maxim. But if failure isn’t your thing, you can take the following advise from Martin Weigel’s, “How to (not) Fail” deck. Weigel is Head of Planning at Wieden+Kennedy Amsterdam, and his deck neatly illustrates “the gulf that exists between marketing’s bouts of hubris and the consumer’s reality.” I particularly enjoy […]

Too Many Opinions? Let Me Tell You What I Think About That.

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Separating fact from opinion ain’t what it used to be. There was a time when the more you read, the more engaged you were with your world. Your city. Your neighborhood. Not some imaginary world you wished could be, but the world as it actually existed outside your door. Back in these ancient times (otherwise […]

The Quiznos’ Oven Is Waiting For Your Torpedo

Have you heard the term food porn? Wikipedia says it is a sarcastic term variously applied to a spectacular visual presentation of cooking or eating in advertisements, infomercials, cooking shows or other visual media. Of course, Carl’s Jr. is the “Food Porn, Burger Division” King. Now Quiznos is clearly after their own “Sub Division” title.