Hollywood producers are perpetually in search of “the story.” Sometimes they find it in the young writer from Iowa, sometimes on page 14 of the local newspaper. According to this New York Times piece, gamers increasingly have the story. For years, Hollywood has talked about the supposed convergence of films and video games. And for [...]
USA Today: Nickelodeon’s SpongeBob SquarePants, who lives in a pineapple under the sea, soon will star on spinach, carrot and fruit bags in supermarkets. While the big marketers in the $70 billion food-and-beverage industry are trying to stave off regulation on marketing to children amid obesity concerns, Boskovich Farms (spinach), Grimmway Farms (carrots) and LGS [...]
According to Hostess, “as Charlie and the Chocolate Factory premieres on the big screen, Hostess Cup Cakes are trumpeting a blockbuster debut of their own. Limited-edition Chocolicious Wonka Cakes, featuring star-studded movie-themed packaging, yummy purple icing and smooth creamy filling, are making magic in stores nationwide.”
Let’s assume, for a moment, that people are brands unto themselves. So what you make of Tom Cruise’s recent behavior in his interview with Matt Lauer? Big movie stars like Cruise need to maximize their appeal to keep their lure at the box office. So when Cruise comes out and bashes psychiatry as well as [...]
Much as I hate to give Donny Deutsch and Donald Trump more publicity, last night’s episode of “The Apprentice” was the advertising agency episode, in which the two teams, Magna and Net Worth, produced spec commercials for Dove body wash. See the results here. One looks like a badly edited iMovie, and the other looks [...]
Screenwriter and film director, Scott Hicks, was tapped to direct a series of ten new spots for Chicago-based Hyatt. Hicks is best known for his work on the 1999 film, Snow Falling On Cedars. The commercials were produced through Hyatt’s agency, Cramer-Krasselt, the independent shop with offices in Chicago, Milwaukee, Phoenix, Orlando and New York.