X-Men Love X-Tra Bacon

eatlikeyoumeanit

One may need to employ mutant superpowers to take down the two X-Tra servings of bacon on the new Western X-Tra Bacon Cheeseburger and X-Tra Bacon, Egg & Cheese Biscuit from Carl’s Jr. and Hardee’s. The brands’ promotional tie-in with 20th Century Fox’s release of X-Men: Days of Future Past kicked off today with the […]

Parody Ad Suggests Starbucks Adds ‘Tude To Every Cup

Saturday Night Live’s last episode featured this parody ad for the Starbucks Verismo: What caught everyone’s interest were the voices of the machines, which do sound as if they were performed by a African-American actors. Ad Age has an article on the broader debate. You can save the “is it racism or not” arguments for […]

Lots of Small, But Interested Audiences. What’s A Brand To Do?

With both YouTube and Hulu investing large sums in original serial content, there’s a sizable opportunity for brand integration, brand-sponsored content and an opportunity for content companies to be born and built. In Los Angeles today, the production community is well aware of the potential in video, but it’s not like the hits are rolling […]

This Trailer Is Somewhat Alien

In 11 years, TED talks will be given in stadiums and presented by corporate overlords like Peter Weyland, CEO of Weyland Industries. You doubt this? Have a look in to the not-far-off future: Weyland is a character in the new Ridley Scott film, Prometheus, and the above trailer is a promotional tool used to build […]

UCLA Verus USC Verus Every Other Elite University in The World

Colleges and universities really ought to have incredible advertising to support their brands. UCLA isn’t quite to incredible with this new work from Philadelphia-based 160 Over 90, but they’re pretty far ahead of the pack, regardless. According to Stuart Elliott of The New York Times, the work underscores the growing presence of universities and colleges […]

What Will — And Won’t — We See On AMC’s “The Pitch”?

Ad Age takes a closer look at AMC’s upcoming advertising agency reality show: Production company Studio Lambert is currently shooting “The Pitch,” which is scheduled to premiere next spring, at a quartet of shops: The Ad Store in New York City, SK&G in Las Vegas, The Hive in Toronto and McKinney in Durham, N.C., Ad […]

Have Narrative, Will Travel

pleasantville

Content professionals from the film industry are now being integrated into the core of the creative department at big time shops like BBDO, which signals the rapid maturing of this old-but-new-again marketing form. Andrew McMains of Adweek reports that David Lubars hired Teddy Lynn as the first EVP Director of Content at BBDO, New York. […]

Help The Howard Gossage Documentary Get To The Finish Line

He wasn’t very famous in his own time, but San Francisco adman Howard Luck Gossage has acheieved cult status. A compilation of his writing and other thoughts about him called The Book of Gossage is required reading for young creatives. Now, British filmmaker Ashley Pollak, Creative Director at Etio, is working to complete a documentary […]

When The Cabo Wabo Tequila Starts Flowing, So Do The Stories

I’m kinda amazed Mick Fleetwood remembers anything, but in this video, sponsored by Cabo Wabo Tequila, the Fleetwood Mac co-founder shares a drink and a memory with NYC-based artist Nicole Atkins. Creative agency Exposure created this video for the tequila brand. It’s the first part of the brand’s “Off The Record” video series, which will […]

Have Script, Will Pedal

Getting a break in Hollywood is a super-human task, best sought by those with unnaturally thick skin, insane perseverance and palpable talent. If you’re an aspiring screenwriter, you will also want to harness the power of “the crowd” to move your script up the chain and get it read by the right people. According to […]