72 and Sunny’s Awesome Day

According to The Wall Street Journal, Canada’s MDC Partners Inc. has agreed to acquire Los Angeles-based creative agency 72 and Sunny. After six years of being independent, 72 and Sunny agreed to sell so it could expand overseas (it already has an office in Amsterdam) and beef up on digital capabilities. With MDC’s help, “we […]

No Media, No Place To Run Ads

Few media companies know how to get paid for their online editions. WPP wants to help, for WPP has loads of clients that like to spend money running ads in the media’s print and digital vehicles. According to Fast Company, WPP’s answer is The Content Project, a scalable platform that will help content-providers share revenue […]

First Sweden, Now Canada: CPB Likes Blondes

Toronto agency, Zig, is now CPB Canada. “CPB has always been about change, forward motion and talent, and this move embraces all of those values,” said Chuck Porter, chairman of CPB and chief strategist of MDC. This “forward motion” is also neatly timed to draw attention away from the departure of Alex Bogusky, which was […]

Agency Types Turn To The Academy For Answers

George Parker is not going to like this. Draftfcb is opening the Institute of Decision Making, devoted to finding out more about the instinctual ways that consumers behave along with the rational and emotional ones. The unit will concentrate on emerging fields like behavioral economics and neuroscience. The institute has formed ties with assistant professors […]

Lévy Has His Horses, But Will They Run?

The Wall Street Journal has some interesting quotes from Publicis Groupe CEO, Maurice Lévy, regarding the need to grow the holding company’s digital acquisitions. “There is nothing big left to buy,” Mr. Lévy, chief executive of Publicis, said in an interview Monday. “However, digital advertising still heralds many unknown opportunities.” “The shock that the Internet […]

WPP Turns 25. Time For A Quarterlife Crisis?

This’ll surely make George Parker’s head explode. Sir Martin Sorrell, writing on The Huffington Post, shares his thoughts about the holding company: I think WPP’s halfway there; our objective is to be the best marketing services company in the world, and by best we mean the natural choice of both clients and people; the natural […]

Digital Isn’t Madison Avenue’s Undoing, It’s Just The Latest And Most Blatant Challenger

From the perspective of serial entrepreneur Jeff Bussgang, a partner at Flybridge Venture Capital in Boston, traditional advertising as embodied by fictional characters in AMC’s hit show Mad Men are true relics, with little chance at ever again exuding the kind of swagger we see in Don Draper. Writing in BusinessWeek, Bussgang argues: With the […]

Who Wears Plaid Anymore?

The agency formerly known as Plaid has been acquired by Source Marketing (an MDC Partners company) and is now known as Humongo. Naturally, those formerly known as Plaid are very excited about the development, maybe a bit too excited: Living proof that small is the new big, and that Humongo is the new ginormous. We […]

When You Feed The Machine, It May Try To Return The Favor

According to Financial Times, Sir Martin Sorrell, chief executive of WPP, warned on Tuesday that social media sites are “less commercial phenomena, they are more personal phenomena”, more similar to “writing letters to our mothers” than watching television. “Invading these [social] media with commercial messages might not be the right thing,” Sir Martin told delegates […]

The Toronto Experiment: Bogusky To Inject His DNA Into Other MDC Shops

If you were Miles Nadal, you might be tempted to sprinkle as much Bogusky as possible on your other holdings, regardless of existing seasoning. So I’m not surprised to learn from Ad Age that Alex Bogusky is taking on a new role at the Toronto-based parent company that makes him responsible for the creative product […]