Great Idea. Now Make It Go Global.

The Wall Street Journal is reporting that a new super group has been formed. This one’s called Possible Worldwide. Owned by WPP, Possible is made of these digital-specialist parts: New York-based Schematic, Cincinnati-based Bridge Worldwide, Singapore-based Blue Interactive and New Delhi-based Quasar. “We see the digital business becoming more complex not only from a technical […]

Publicis Has The Numbers Investors Like To See

The agency business is in the dumps. That’s what we hear from the press, right? Wrong! According to The Wall Street Journal, Publicis Groupe posted organic revenue growth for the last quarter of 2010–a key metric in the advertising industry that strips out acquisitions, disposals and currency effects–of 12.5%, almost twice what analysts had expected […]

Obvious Declaration of the Day: WPP Is A Massive Fleet

BusinessWeek is featuring a first person account of “Hard Decisions” made by WPP’s founder and chief executive, Martin Sorrell. Naturally, Sorrell talks about how hard it is to let people go from his organization, regardless of the increased frequency of such occurrences (and what critics say is a cold, calculated cost-savings measure favored by Sorrell). […]

Nadal Is Big Man On Campus In Toronto

A reporter from Toronto’s Globe and Mail had a sit down at One Restaurant in Yorkville’s Hazelton Hotel with MDC Partners founder and Chariman, Miles Nadal. “Everyone always makes fun of me because I have a multitude of devices,” he explains, pulling from his pocket a $60 no-name cellphone, of which he says he bought […]

72 and Sunny’s Awesome Day

According to The Wall Street Journal, Canada’s MDC Partners Inc. has agreed to acquire Los Angeles-based creative agency 72 and Sunny. After six years of being independent, 72 and Sunny agreed to sell so it could expand overseas (it already has an office in Amsterdam) and beef up on digital capabilities. With MDC’s help, “we […]

No Media, No Place To Run Ads

Few media companies know how to get paid for their online editions. WPP wants to help, for WPP has loads of clients that like to spend money running ads in the media’s print and digital vehicles. According to Fast Company, WPP’s answer is The Content Project, a scalable platform that will help content-providers share revenue […]

First Sweden, Now Canada: CPB Likes Blondes

Toronto agency, Zig, is now CPB Canada. “CPB has always been about change, forward motion and talent, and this move embraces all of those values,” said Chuck Porter, chairman of CPB and chief strategist of MDC. This “forward motion” is also neatly timed to draw attention away from the departure of Alex Bogusky, which was […]

Agency Types Turn To The Academy For Answers

George Parker is not going to like this. Draftfcb is opening the Institute of Decision Making, devoted to finding out more about the instinctual ways that consumers behave along with the rational and emotional ones. The unit will concentrate on emerging fields like behavioral economics and neuroscience. The institute has formed ties with assistant professors […]