According to The Wall Street Journal, Canada’s MDC Partners Inc. has agreed to acquire Los Angeles-based creative agency 72 and Sunny. After six years of being independent, 72 and Sunny agreed to sell so it could expand overseas (it already has an office in Amsterdam) and beef up on digital capabilities. With MDC’s help, “we [...]
No Media, No Place To Run Ads
September 14, 2010 By Leave a Comment
Few media companies know how to get paid for their online editions. WPP wants to help, for WPP has loads of clients that like to spend money running ads in the media’s print and digital vehicles. According to Fast Company, WPP’s answer is The Content Project, a scalable platform that will help content-providers share revenue [...]
Agency Types Turn To The Academy For Answers
June 30, 2010 By 1 Comment
George Parker is not going to like this. Draftfcb is opening the Institute of Decision Making, devoted to finding out more about the instinctual ways that consumers behave along with the rational and emotional ones. The unit will concentrate on emerging fields like behavioral economics and neuroscience. The institute has formed ties with assistant professors [...]
WPP Turns 25. Time For A Quarterlife Crisis?
May 8, 2010 By Leave a Comment
This’ll surely make George Parker’s head explode. Sir Martin Sorrell, writing on The Huffington Post, shares his thoughts about the holding company: I think WPP’s halfway there; our objective is to be the best marketing services company in the world, and by best we mean the natural choice of both clients and people; the natural [...]
Who Wears Plaid Anymore?
March 9, 2010 By 1 Comment
The agency formerly known as Plaid has been acquired by Source Marketing (an MDC Partners company) and is now known as Humongo. Naturally, those formerly known as Plaid are very excited about the development, maybe a bit too excited: Living proof that small is the new big, and that Humongo is the new ginormous. We [...]
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