Don’t Pursue Marketplace Success

The following essay was first published on A Clear Eye and is reproduced here in its entirety by permission of the author, Tom Asacker. Don’t Pursue Marketplace Success One of the most powerful and dangerous mindsets in business today is the mechanistic, Newtonian model of reality. It’s a pervasive myth. Most organizations continue to respond […]

Why Is Advertising So Crappy?

The following essay was first published on The Ad Contrarian and is reproduced here in its entirety by permission of the author, Bob Hoffman. Why Is Advertising So Crappy? Like most sensible people, here at The Ad Contrarian world headquarters we do our best to avoid advertising. This keeps getting harder and harder. Despite all […]

Guest Post: Savannah Unleashes The “Geek”

Editor’s note: This article is by Sloane Kelley, a former colleague and current friend. She stepped in to my shoes when I left BFG Communications last year and is now the agency’s Content Director. She’s also a mover and shaker in Savannah (and beyond), as this guest post clearly indicates. SAVANNAH–Say the word “Savannah” and […]

Guest Post: Twitter’s Offline Cousin

by Daniel Timothy Wood Connecting with someone under 30 these days can often require a text message–that odd, 160 character, acronym laden, Japanese schoolgirl phenomenon that you thought bypassed North America in the 90s. It actually only bypassed your generation…if you’re over 35. Today text messaging is more than kids passing digital notes in class. […]

Guest Post: Jerry Ketel Spiffs His Brand

Editor’s note: Jerry Ketel is one of Portland’s leading figures in the agency business. He runs a firm with his name on the door and he’s President of the Portland Ad Fed. Recently, Ketel attended a class that moved him. Here’s his account. Instead of navel gazing, maybe it’s time to rebrand yourself. Recently, I […]