Guest Post: Are Words Obsolete in Marketing?

Visual Hammer by Laura Ries

Laura Ries, is president of Ries & Ries, a marketing consulting firm in Atlanta. Laura and her partner/father, Al Ries have co-written six books on branding. In her new book, Visual Hammer, Ries argues that recent marketing successes are visual successes, not verbal ones. As a writer, I’m not certain how I feel about the […]

Guest Post: What Non-Developers Need To Know About HTML5

Athletic Sport Sunglasses & Technology | Nike Vision

This article is by Dian Crawford, a partner at Tilt Agency in Portland, Oregon. She and her husband also own and operate Urban Grind, a coffee shop in Portland’s Pearl District (and a favorite spot for many of the city’s tech workers). I’m not a developer. I’ve written some lines of code in my past, […]

Guest Post: Cheap Is What It Sounds Like

Editor’s Intro: Matt Powers is in the branded merchandise business. It’s a competitive field, where expert use of online advertising to get the word out is fundamental. As we know, online advertising can be a nasty minefield when entered without the proper tools and training. In this guest post, Powers walks us through the hazards […]

Guest Post: Transcend the TV Spot For An Even Bigger Win

Editor’s Intro: Charlie Quirk, a strategist at Wunderman in Seattle, believes Chrysler might have gotten better mileage from its epic Super Bowl spot this year, had they chosen to play the story out in different channels, instead of just relying on TV and replays on YouTube. A little over six weeks have passed since Super […]

Guest Post: Prepare Your Ads For The Next Dimension

James Stewart_director

Editor’s Note: Keeping up with technological innovations is part of our job as creatives, so I appreciate this briefing on 3D from director James Stewart, and hope you do as well. 3D already dominates the world of cinema. Since 2010, 3D has driven box office sales, and statistics indicate that 45-80% of audiences choose 3D […]

How To Fix A Broken Pitch Process

sears-logo

Article by Portland-based copywriter, Robert Moss. Why are DDB, TBWA, Deutsch and Leo Burnett not going to pitch Sears? It’s a huge account, they spent $500 million in advertising last year. Because Sears demanded that every agency that pitches them give up ownership of everything they present, whether they win the business or not, and […]

TedxUOregon Offers Advanced Theories And Practices In Advertising And Journalism

This is a guest post from AdPulp Contributor, Charlie Quirk. PORTLAND–A mixed bag of ad industry professionals, educators and students eager to glean nuggets of wisdom from an equally eclectic bag of presenters gathered last Friday for TedxUOregon, held at the University’s Turnbull Center in Portland’s Old Town district. With his luminous silver mane glistening […]

Guest Post: Social Media Marketing Success…Wait For It

The following article is by Charlie Quirk, an account executive at the Overland Agency in Portland Oregon. He’s also the head coach of the Portland Power Australian Rules Football Club. Social Media Marketing Success…Wait For It No marketing conversation today is ever complete without a discussion about social media. These conversations usually feature a rich […]