This article is written by Henry Walker of NDL Group, a leading promotional marketing and competition management business. Capturing the attention of consumers using promotional campaigns is nothing new; it has been a robust tactic from some of the world’s greatest brands for decades. Consumers are only too happy to enjoy loyalty schemes or test their [...]
Quantify This: Poor Advertising Research Costs The Industry $2 Billion A Year
November 29, 2012 By Leave a Comment
This is another in a series of posts from Portlander Peter Levitan, a former ad agency principal and Baby Boomer with a new book out about Boomers “offing themselves” before they go broke. In the mid-90’s I left the security of Saatchi & Saatchi and joined Advance Publications to create and launch New Jersey Online, one of the [...]
What Are You, A Schoolboy? Ask For The Order.
November 13, 2012 By 3 Comments
This is another guest post from Portlander Peter Levitan, a former ad agency principal and Baby Boomer with a new book out about Boomers “offing themselves” before they go broke. Ad agencies fail in many areas, but not asking for the order takes the cake. How can agencies be so passive when it comes to [...]
Guest Post: The Utility In QR Codes Misunderstood and Undervalued
October 23, 2012 By Leave a Comment
This is a second guest post from Peter Levitan, a Baby Boomer with a new book out about Baby Boomers offing themselves before they go broke. Agencies and their clients are slow on the uptake when it comes to fully valuing all that technology can deliver, namely a better customer experience. That’s the rap. But [...]
Guest Post: Curiosity Is Fuel, Light Some Fires
October 12, 2012 By 1 Comment
This article is written by Peter Levitan, a Baby Boomer with a new book due this fall about Baby Boomers offing themselves before they go broke. Levitan has had time to think about such morbidly hilarious concepts since selling Citrus, his Bend, Oregon-based agency to Portland’s HMH. About five years ago, I was at a [...]
Guest Post: Are Words Obsolete in Marketing?
July 25, 2012 By 2 Comments
Laura Ries, is president of Ries & Ries, a marketing consulting firm in Atlanta. Laura and her partner/father, Al Ries have co-written six books on branding. In her new book, Visual Hammer, Ries argues that recent marketing successes are visual successes, not verbal ones. As a writer, I’m not certain how I feel about the [...]
Guest Post: What Non-Developers Need To Know About HTML5
June 19, 2012 By 2 Comments
This article is by Dian Crawford, a partner at Tilt Agency in Portland, Oregon. She and her husband also own and operate Urban Grind, a coffee shop in Portland’s Pearl District (and a favorite spot for many of the city’s tech workers). I’m not a developer. I’ve written some lines of code in my past, [...]
Guest Post: Cheap Is What It Sounds Like
March 23, 2012 By Leave a Comment
Editor’s Intro: Matt Powers is in the branded merchandise business. It’s a competitive field, where expert use of online advertising to get the word out is fundamental. As we know, online advertising can be a nasty minefield when entered without the proper tools and training. In this guest post, Powers walks us through the hazards [...]
Guest Post: Transcend the TV Spot For An Even Bigger Win
March 20, 2012 By Leave a Comment
Editor’s Intro: Charlie Quirk, a strategist at Wunderman in Seattle, believes Chrysler might have gotten better mileage from its epic Super Bowl spot this year, had they chosen to play the story out in different channels, instead of just relying on TV and replays on YouTube. A little over six weeks have passed since Super [...]
Guest Post: Prepare Your Ads For The Next Dimension
March 19, 2012 By 1 Comment
Editor’s Note: Keeping up with technological innovations is part of our job as creatives, so I appreciate this briefing on 3D from director James Stewart, and hope you do as well. 3D already dominates the world of cinema. Since 2010, 3D has driven box office sales, and statistics indicate that 45-80% of audiences choose 3D [...]
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