It’s Hard To Tell Who’s More Desperate. Wannabe Ad Guys, Or The Marketers They Hope To Impress.

from NY Times: Not long after the chief executive at Coca-Cola, E. Neville Isdell, began saying that the company needed to improve its marketing, a group of experienced hands in the ad industry decided they might be able to help. Soon a collective of creative types from many industries delivered their response, including a new […]

The Saga Of Marc And Tom Brought To A Little Screen Near You

Two out-of-work advertising creatives–an art director and a copywriter–have teamed to create an excellent web site, complete with public service announcement declaring, “They can’t do anything else.” In the spot, Tom Millar and Marc Guttesman are shown trying on other jobs for size. Jobs where their true talents shine, but to no good affect. For […]

TV Writers “Inspired” By Guerilla Media Placement

from The New York Times: During the summer, before the premiere of “Desperate Housewives,” the marketing executives for ABC Entertainment and their media planning agency, OMD, part of the Omnicom Group, came up with a list of unconventional promotions meant to help the series, a darkly comic nighttime soap, stand out amid the clutter of […]

Now Men Can Piss On The Ads They Hate

from the Wizmark web site: Discover Wizmark, the interactive urinal communicator, its advertising you can’t help but look at. Share

Burning Rubber No Longer Good Enough

New York Magazine reports that True advertising agency staged a kind of interactive street theater for Nissan on the corners of Houston and Lafayette, Third and 13th and West Broadway and Grand. Christopher Davis, True Share

Bootleg TV Spot Bombs, But No Serious Injuries Reported.

Vaughn Whelan & Partners Advertising Inc., a 12-person Toronto firm wanted to pitch the Molson and Coors account (the two brewers are merging), but they were not invited to the party. So, the agency came up with a guerilla approach. VW&P created a bootleg TV spot and paid to run it on Canadian television, and […]