Lighting up with a Zippo makes a statement about one’s individual style. Now, thanks to Brunner, lighting up with a Zippo makes another kind of statement that’s equally powerful in the culture today. [via Adrants]
In case you haven’t set lofty enough goals for yourself this year, you still have two weeks to enter your best ecologically themed advertising campaign in One Show’s Green Pencil competition. Here’s how the organization describes the prize: As history has proven, the power of advertising can do more than just create awareness for a [...]
Renewable fuels, like solar, wind and biofuels, will grow at a brisk pace but they will account for just 2 percent of the world’s energy supplies by 2030, according to Exxon. The front page of this morning’s Sunday Business section blares a provocative headline, “Green Is for Sissies.” It’s the mantle for a feature piece [...]
Major League Baseball’s Washington Nationals set a new standard in pro sports by building a green stadium for its team. By saving millions of gallons of water, using efficient field lighting, adding a green roof, incorporating recycling at the ballpark and using recycled materials in 20 percent of the ballpark’s construction, the project received LEED [...]
You can rate the ad above, and others like it at EnviroMedia’s Greenwashing Index.
Peter Seligmann, CEO-chairman of Conservation International, delivered a keynote address at Advertising Age’s Green Conference in New York yesterday, telling brand managers it’s okay to be not perfect. In the current environment, accusations of “greenwashing” have become the norm, but that’s no excuse to sit on the sidelines. None of us are pure. None of [...]
According to The New York Times, Discovery will introduce Planet Green on Wednesday, a new cable brand promoted as the first 24-hour channel dedicated to eco-friendly living. “This is an eco-tainment channel,” said Eileen O’Neill, the general manager of Planet Green. “It’s a lifestyle and entertainment channel that’s designed to activate people in the green [...]
In today’s installment of “Consumed,” New York Times Magazine writer Rob Walker shines a light on FIJI Water’s attempt to paint itself green. It’s not an easy task for a company that ships a heavy product in plastic containers many thousands of miles to market. “Any time you see negative stories in the press, you [...]