For BP, Environmental Disaster Equals Business Disaster

I haven’t purchased gas or anything else from Exxon since the Valdez spill. Sadly, it’s time to add BP to the list of companies I boycott. According to Los Angeles Times, BP has spent heavily to position itself as an environmentally friendly company, redesigning its logo into a green-and-yellow sunburst and advertising its $4-billion alternative-energy […]

Every Day Is Earth Day

OgilvyEarth, the sustainability practice of Ogilvy & Mather, is circulating a guide for successful green marketing called From Greenwash to Great. “This handbook was developed for marketers who aspire to develop great sustainability-related marketing rooted in authentic activities,” explains Freya Williams, Managing Director of OgilvyEarth. Done right, sustainability-oriented marketing can do more than build brand […]

Earth Day Every Day

Venables Bell & Partners has been studying Americans. One of the things the San Francisco agency found is a strong conscience and individual sense of duty to do their part when it comes to activities related to the green movement. Even though only 20% of respondents classify themselves as “green,” more than 80% of respondents […]

Annie Leonard Can Teach Some Macroeconomics

Hosted by Annie Leonard, the creator of the viral video hit The Story of Stuff, (viewed worldwide over 8 million times), the Story of Cap & Trade is the first in a series of six short films the Story of Stuff Project is releasing over the coming year with Free Range Studios and more than […]

Whatever The Lie, It Will Be Told As Long As We Have The 1st Amendment And Rich Guys Willing To Pay For A Soap Box

When does advocacy work cross the line and become propoganda? I don’t know, but I know it when I see it. Excuse me? Legions of rational minds disagree. With the help of The Washington Post, Eric Berger, a science writer at the Houston Chronicle draws a straight line from the sham known as CO2isGreen to […]

Apple Makes Itself Look Bad In Order To Look Good

According to BusinessWeek, Apple Computer–a company with plenty of critics in the environmental movement–is working to change the debate about carbon emissions. Company executives say that most existing green rankings are flawed in several respects. They count the promises companies make about green plans rather than actual achievements. And most focus on the environmental impact […]

Persuasion 101: Lose the ‘Tude

As a student of the persuasive arts, I can’t help but notice how hard it is for “the left” to move people. In fact, politicos are so bad at the art of persuasion, they’re about to be usurped by big business on one of the most important issues of our day–the environment. One of the […]

Fiji’s Politically Charged Waters

Anna Lenzer, on assignment in Fiji for Mother Jones was detained by police, threatened with imprisonment and repeatedly asked to verify her identity despite having a mound of evidence on hand that clearly showed she’s an investigative journalist (are they that rare today, as to be totally unrecognizable?). Her piece for the magazine on Fiji […]

Big Red Gets A Little Green

According to The Oregonian, Portland-based Ecos Consulting is helping The Coca-Cola Co. develop a sustainability program for restaurants that serve the softdrink giant’s products. One simple thing a restaurant or bar can do is unplug their signage. For instance, CokeSolutions.com offers four different no-energy and low-energy signs. CokeSolutions.com also offers a case study on Burgerville, […]

Clever Like A Fox

Fox, a division of News Corp., wants us to “Green it” and “Mean it.” Interesting. I’d like them to remove bias from their anchor lineup. Hmmm… [via Infrastructurist]