Since I moved to Seattle, I’ve become much more aware of environmental issues and groups that draw attention to them. But where I came from, it’s another story. We’ve seen many attempts in recent years by marketers to capitalize on a growing awareness by consumers of environmental issues. Today’s New York Times reports on the [...]
BMW is combining consumer generated content and mobile marketing with consumer desire for greener cars in an Earth Day-ready campaign called Activate the Future. BMW is inviting prospective EV buyers to become “Collective Engineers.” By sharing driving data through the BMW EVolve app and the EV Dashboard on this site, prospects can find out if [...]
Earth Day is this Friday and countless brands are using the occasion to further their commercial goals. Yet, many of the messages are failing to connect with mainstream consumers. A new study from OgilvyEarth finds that 82% of Americans have “good green intentions,” but only 16% are dedicated to fulfilling them. “Many of the environmental [...]
With the 4A’s Transformation conference currently in Austin, local agency EnviroMedia Social Marketing has a few words for the visitors in regards to the Federal Trade Commission’s Green Guides, which is currently under review. While EnviroMedia is not a member of the 4A’s, we have been members of AAF throughout our agency’s 14-year history and [...]
Bob Garfield returned to his old stomping grounds at Ad Age to weigh in on the Deepwater Horizon disaster. I submit that the level of public rage is a direct reflection of having been suckered by a Big Lie. (It also probably doesn’t help naming off-shore drilling rigs things like “Deepwater Horizon,” which sounds more [...]
M&C Saatchi Sport & Entertainment has cooked up an eco-novelty on behalf of its client, Orange, one of the world’s leading telecommunications operators. Orange Power Wellies, created in collaboration with renewable energy experts GotWind, use a unique power generating sole that converts heat from your feet into an electrical current. This “welectricity” can then be [...]
Jeroen Bours is the CEO at Darling Agency in New York. But in a past life, he was an ECD at Ogilvy and one of the creators of BP’s “Beyond Petroleum” campaign. He made a comment on today’s Talent Zoo article, “How BP’s “Beyond Petroleum” Branding Strategy Became an Epic Failure”: As one of the [...]
Connect