In Israel, the Nissan Tiida apparently gets really good gas mileage. Once you know that, you need not speak Arabic or Hebrew to figure out this spot: Here’s the really big shocker: The Saudis aren’t happy and are threatening a boycott of Nissan.
Lost amid the big Snickers ad controversy was the fact that Americans complained about an ad being aired in Britain. Here’s a perspective from Britain, written by Paul Shearer, a founding partner of Arnold London: What’s so amazing is that the ads were pulled because of complaints from the US. We Brits are supposed to […]
Thanks to HighJive for spotting this LA Times article spotlighting Unilever, the makers of Dove, Axe, and Fair & Lovely skin whitening products: A consumer group accused Unilever of hypocrisy Tuesday for running conflicting advertising campaigns — one for Dove that praises women and their natural beauty and one for Axe that the group said […]
Good lord…it’s become a daily occurance, the recalling of something made in China. Now, it’s SpongeBob SquarePants address books that are being recalled: An Ohio importer recalled nearly 250,000 SpongeBob Square-Pants address books and journals made in China because the bindings might contain hazardous levels of lead paint, the Consumer Product Safety Commission said Wednesday. […]
Seems that American brands have also invaded Iraq. From USA Today: Many Iraqis are developing a taste for American-brand products, which were banned under Saddam Hussein and are becoming increasingly popular. Rice, salt and canned goods are among the most popular American products at the Al-Ameer market, owner Mohammad Abbas said. “American items have a […]
So I made my debut on Swedish National Radio today, on the show Medierna talking about the 2 Unilever ads that have quite different messages. If you’re curious, click here to listen or download the June 30th show. It’s a 30 minute show, and I appear somewhere around 26 minutes into it. But except for […]
It’s definitely not every day that I get a call from a reporter for Swedish national radio, but the other day, I did. In response to the Dove/Fair And Lovely comparison I wrote about, I was interviewed by Sara Heyman, a reporter for Sveriges Radio, Radio Sweden. I discussed the two ads and the fact […]
Okay, for decades women all over the world have been guilt-tripped by advertising into changing their looks. But, wow, seeing this spot is just…well…take a look: It’s just so…blatant. I’m guessing the Cannes judges fawning over the Dove “Evolution” spot won’t be talking about the cultural impact of this one. [UPDATE] I didn’t know this: […]