Check In At Pepsi-Friendly Restaurants, Score Free Songs

PepsiCo is partnering with Foursquare to bring bringing location-based communications to life across all of the company’s beverage brands. Pepsi Loot is an iPhone app that shows a map of nearby restaurants that serve Pepsi beverages, called Pop Spots, along with information about the Pop Spot such as address, cuisine type and introductions to the […]

The Question “Where You At?” Soon To Be Extinct

Jay Yerow, a writer for Open Forum, the American Express small business resource, recently spoke with a digital executive who works with local businesses in the food and beverage sector. He said that small businesses are getting a 6-10 calls a week from people promising to get them better performance on the web. Between Google, […]

Text-to-Like Small Businesses In Your ‘Hood

If Yelp, Google, Fousquare and Facebook all get their way, local business windows will be covered in window decals. According to Mashable, Facebook is sending out window decals with text-to-Like SMS instructions to select local businesses. Facebook is also gifting beta testers with $25 in ad credits to help drive home the utility of the […]

Geo-Based Promotional Targeting Gets Nets Fans In The Game

When Gowalla users check in to a location they receive virtual currency. Thanks to an innovative use of the geolocation service by Vayner Media, virtual currency became actual currency in the form of free tickets to a New Jersey Nets game at the IZOD Center. Prior to the game, Gowalla users who checked in to […]