If You’re Not On The Map, Then Where Are You?

Rob Walker of New York Times Magazine looks at maps as entertainment in today’s edition. I’ve loved maps since I was young and I still love maps. So, I’m thankful for Walker’s piece because he just introduced me to a handful of new digital mapping solutions/games. Wee Places for instance, graphs Gowalla checkins. Another fun […]

Brands Want To Know Exactly Where You Stand

Foursquare, and geolocation services in general, are on fire. Listen to Lost Remote tell it: It’s probably easy to imagine how amazing this holiday weekend will be for the folks at Foursquare. Fresh Funding? Check. More press coverage than the Jonas Brothers? Check. Fortune 100 brands knocking down your door? Check. A starring role in […]

For Some Companies foursquare Is Hard To Get

New York City-based geolocation start up, foursquare, is so popular its staff can’t field requests fast enough. That’s the message in this report from ClickZ. However, some requests, especially those from big brands, are being met. The company has already developed integrations with a range of brand advertisers in various verticals, including Starbucks for retail, […]

Check In At Pepsi-Friendly Restaurants, Score Free Songs

PepsiCo is partnering with Foursquare to bring bringing location-based communications to life across all of the company’s beverage brands. Pepsi Loot is an iPhone app that shows a map of nearby restaurants that serve Pepsi beverages, called Pop Spots, along with information about the Pop Spot such as address, cuisine type and introductions to the […]

The Question “Where You At?” Soon To Be Extinct

Jay Yerow, a writer for Open Forum, the American Express small business resource, recently spoke with a digital executive who works with local businesses in the food and beverage sector. He said that small businesses are getting a 6-10 calls a week from people promising to get them better performance on the web. Between Google, […]

Text-to-Like Small Businesses In Your ‘Hood

If Yelp, Google, Fousquare and Facebook all get their way, local business windows will be covered in window decals. According to Mashable, Facebook is sending out window decals with text-to-Like SMS instructions to select local businesses. Facebook is also gifting beta testers with $25 in ad credits to help drive home the utility of the […]

Geo-Based Promotional Targeting Gets Nets Fans In The Game

When Gowalla users check in to a location they receive virtual currency. Thanks to an innovative use of the geolocation service by Vayner Media, virtual currency became actual currency in the form of free tickets to a New Jersey Nets game at the IZOD Center. Prior to the game, Gowalla users who checked in to […]