Industry Analyst Pooh Poohs Beer

USA TODAY reports that beer, the most popular alcoholic beverage in the United States, has an image crisis. While it is still the nation’s favorite alcoholic beverage, it continues to lose ground to wine and spirits. Beer Marketer’s Insights, a trade publication, estimates beer accounted for 59.5% of the alcohol market in its peak year, […]

Looking Forward: Trends for 2005

Time for a little “audience participation” segment while David is on the road (and perhaps to silence the naysayers who wonder what I actually do as ‘Publisher’ – see, I’m doin’ somethin’). Anyway, it seems the majority of our audience is involved in the ad industry in some aspect. The question to you; What do […]