Own Or Be Owned

I read an investment book once that contained the following advice: When it comes to money, be an owner, not a loaner. Being an owner in that case meant owning a home versus renting, or owning stocks versus loaning a bank money in the form of a Certificate of Deposit, etc. Good advice, I think. […]

West Coasters – AdPulp wants a contributor or two

AdPulp.com is looking for a regular contributor or two from the west coast. Preferably, we’d like to see someone currently in an agency environment or brand shop, but it certainly isn’t a requirement. All we insist upon is an ability to form coherent sentence or two, a love for the ad/marketing game, the ability to […]

Marketing Greater Than Or Equal To Selling

“By proclaiming that ‘markets are conversations,’ and that talking with customers is the ultimate marketing methodology, Cluetrain ignores this important truism from Rene Descartes: ‘To know what people really think, pay regard to what they do, rather than what they say.’ That Share

Industry Analyst Pooh Poohs Beer

USA TODAY reports that beer, the most popular alcoholic beverage in the United States, has an image crisis. While it is still the nation’s favorite alcoholic beverage, it continues to lose ground to wine and spirits. Beer Marketer’s Insights, a trade publication, estimates beer accounted for 59.5% of the alcohol market in its peak year, […]

Looking Forward: Trends for 2005

Time for a little “audience participation” segment while David is on the road (and perhaps to silence the naysayers who wonder what I actually do as ‘Publisher’ – see, I’m doin’ somethin’). Anyway, it seems the majority of our audience is involved in the ad industry in some aspect. The question to you; What do […]