Marketers Aim To Skew Young. Very Young.

How far will marketers go to make a brand impression? Apparently, all the way to the crib. I’d love to hear from the parents of toddlers, because this Adweek article about marketing to newborns and 2-3 year-olds sounds pretty sleazy: Licensed characters, of course, have been plastered on packaged foods, toys, and every piece of […]

Is “American-Made” A Big Selling Point?

Over at MarketingForecast.com, they’re taking a look at an increasing desire on the part of American consumers to seek out domestic goods. New research shows that the Made-In-America message is selling particularly well to affluent consumers. In the past 2 years, the number of well-to-do consumers who are buying products manufactured in America factories rose […]

Mark Penn Thinks We Can’t Build A Road

Yeah, I’m admittedly no fan of Mark Penn, a former advisor to the Hillary Clinton campaign, but in this Wall Street Journal editorial, he is kinda sorta somewhat concerned about the plight of the “Creative Class” and other white-collar jobs in this economy: We are totally unprepared for this new phenomenon. We have safety nets […]

Irish Eyes Won’t Be Smiling

If you think Americans are somewhat puritanical when it comes to marketing standards, consider this report from Ireland: The Irish College of Psychiatrists say Irish children are exposed to high levels of alcohol advertising with virtually all sporting events linked to alcohol products. They are calling for a complete ban on all promotion of alcohol. […]

Who The Hell Are The “World Federation Of Advertisers”?

I’ve been reading Adweek regularly for 13 years now and I’ve never, ever heard of these people. Apprarently though, they’re out there working for us. From Adweek: The WFA’s measures include: boosting consumer awareness about the self-regulatory system; speeding and simplifying the complaint process and the removal of advertisements that breach the codes; setting up […]

The Columbus Dispatch Outsources Its Admaking To India

Holy smokes. Could this be the start of something big? From The Columbus Dispatch, reporting on itself: The Dispatch Printing Company has contracted with an Elgin, Ill., graphic-design company to create ads for The Dispatch’s advertising clients, allowing for greater efficiency and more rapid turnaround. About 90 positions will be eliminated as a result of […]

The Influentials: Advertising in New York City

New York Magazine details the seven Most Influential People in Advertising from New York City. Not surprisingly, Google’s VP of Ad Sales, Tim Armstrong topped the list, followed by Irwin Gotlieb – CEO, GroupM of WPP John Wren – CEO, Omnicom Group Bob Greenberg – CEO, R/GA Jon Kamen – CEO, @radical.media The Swedes – […]

Monetize Me!

People are thinking a lot about how to monetize “new” media, such as podcasts and blogs. Well, prepare for a game-changing bomb drop right here on AdPulp. What I’m talking about is monetizing old media; namely, me. Case Study: Gavin Gavin is a 14-year-old developmentally disabled boy who lives in my neighborhood. For a few […]