The Columbus Dispatch Outsources Its Admaking To India

Holy smokes. Could this be the start of something big? From The Columbus Dispatch, reporting on itself: The Dispatch Printing Company has contracted with an Elgin, Ill., graphic-design company to create ads for The Dispatch’s advertising clients, allowing for greater efficiency and more rapid turnaround. About 90 positions will be eliminated as a result of […]

The Influentials: Advertising in New York City

New York Magazine details the seven Most Influential People in Advertising from New York City. Not surprisingly, Google’s VP of Ad Sales, Tim Armstrong topped the list, followed by Irwin Gotlieb – CEO, GroupM of WPP John Wren – CEO, Omnicom Group Bob Greenberg – CEO, R/GA Jon Kamen – CEO, @radical.media The Swedes – […]

Monetize Me!

People are thinking a lot about how to monetize “new” media, such as podcasts and blogs. Well, prepare for a game-changing bomb drop right here on AdPulp. What I’m talking about is monetizing old media; namely, me. Case Study: Gavin Gavin is a 14-year-old developmentally disabled boy who lives in my neighborhood. For a few […]

Mmmmmm…Shrimp

Over the years, I’ve developed a taste for shrimp. Seems I’m not alone. Accourding to this article in Slate, “the average American ate 4.2 pounds of the curved critters in 2004, up from 2.2 pounds in 1990.” It’s a marketing phenomenon as well as a biological and economic one. The price of shrimp has fallen […]

Fake Comedian Provokes Real Ad From Kazakhstan

In an attempt to counter Boratian misperceptions about its country, Kazakhstan has taken out a 4-page ad in today’s New York Times. The section, titled, “Kazakhstan in the 21st Century,” carried testimonials to its oil production, its democracy, education system, and purported “power and influence” of women. The feud has been simmering for the past […]

Gas Prices and Keeping it Green

Hawaii is on the verge of implementing a cap on gasoline prices effective September 1st, meanwhile big oil is asking for a delay. The economics of the situation are rather interest, opponents of the price cap are arguing that a mandated cap will actually result in shortages as filling stations will opt to stop selling […]

In China, Truth In Advertising Is The Law

You’ll need an online subscription, or go pick up a copy, but today’s Wall Street Journal has a fascinating story on China’s insistence that advertisers like P&G be truthful in their ad claims: For years, multinational advertisers had a fairly free hand in China, where regulatory oversight has been less stringent than in developed markets. […]

Own Or Be Owned

I read an investment book once that contained the following advice: When it comes to money, be an owner, not a loaner. Being an owner in that case meant owning a home versus renting, or owning stocks versus loaning a bank money in the form of a Certificate of Deposit, etc. Good advice, I think. […]

West Coasters – AdPulp wants a contributor or two

AdPulp.com is looking for a regular contributor or two from the west coast. Preferably, we’d like to see someone currently in an agency environment or brand shop, but it certainly isn’t a requirement. All we insist upon is an ability to form coherent sentence or two, a love for the ad/marketing game, the ability to […]

Marketing Greater Than Or Equal To Selling

“By proclaiming that ‘markets are conversations,’ and that talking with customers is the ultimate marketing methodology, Cluetrain ignores this important truism from Rene Descartes: ‘To know what people really think, pay regard to what they do, rather than what they say.’ That Share