For years, you had a dream. Your vision was that you were going to leave the company that you worked for since you graduated college and start your own business. In your vision, your business would be large enough to outcompete your former employer and become the No. 1 business in your industry in your hometown. Last […]
A successful restaurant needs to have a good marketing scheme, but there are plenty of myths out there regarding what works and what doesn’t. When starting out, it can be a challenge to know which tricks to try out and which to avoid, but read on if you really want to know the best ways […]
Want the best possible access to your friends and colleagues? Consider video conferencing technology. CloudTweaks quotes Frost and Sullivan research about the expected market revenue for cloud based conferencing services and systems. By the time 2016 rolls in, the figure is estimated to hit $6.3 billion. And that is just the start, especially with the […]
Marketing in the fitness world is different than any other sector of the business world. The need to be smart and funny takes precedence over almost anything else, thanks in large part to the fact that companies that deal with fitness are selling products that some people are going to shy away from. Everyone knows […]
So I’m zoned out here watching “Seinfeld” reruns when this spot comes up: Gotta admit, it’s a pretty good way to grab viewers’ attention. Even that of a gringo like myself.
Anyone who’s studied the history of advertising knows that back in the first half of the 20th century, it was quite common to sell health and beauty products based on people’s fear of appearing less attractive or inadequate. Now, as consumerism spreads throughout poorer and third world countries, we’re seeing that technique used all over […]
I had no idea how ridiculously accurate “Portlandia” was until I moved to the Pacific Northwest. So do marketers account for the regional differences that still exist in our country? Should they? I once had a client that operated a business with multiple locations around the country. While the national clients were always looking for […]
Today in Seattle, Starbucks received a giant thank-you card for its support of same-sex marriage. Despite an attempted boycott by the National Organization for Marriage, Starbucks got a look at who its true fans were. So do boycotts work? How can advertisers and agencies respond to boycotts? Consumers aren’t always consistent in what brands they […]