I knew the trend of advertising in video games was catching on, but the product range is getting quite interesting. As Reuters reports: When BP Lubricants USA wanted to raise the profile of its high-performance Castrol Syntec motor oil with ever-elusive young male consumers, it followed them into a popular racing video game. Like its […]
The New York Times: Marketers spend a lot of time figuring out what teenagers want. Teenagers are their most desirable and fickle demographic, the arbiters of cool who set trends, influence brand health and part with their discretionary income most freely. So as part of Advertising Week 2005, interactive advertising agencies tried to answer the […]
Forbes Magazine and its competitors can’t simply sell to old white men in suits. Not if they want to grow revenue, that is. Yet, I question whether an ad that would be at home in Skateboarding is the way to go. The ad from Merkley and Partners reads: No salary earning, old underpants wearing, billionaire […]
Brand Noise: Internet users from the ages of 12 to 17 say e-mail is best for talking to parents or institutions, but they are more likely to fire up IM when talking to each other, the nonprofit Pew Internet and American Life Project found. Email is still used by 90 percent of online teens but […]
The Observer: Kate Moss’s very public scrap with Pete Doherty – which took place apres the Paris couture shows on a London-bound Eurostar train on Wednesday night – was much more than a mere row. It was a fashion statement. photo courtesy of Sakura Moss and Doherty are riding the vanguard of skank chic. It’s […]
Thanks to Preshrunk for the pointer.
Business Week is reporting on Old Spice’s attempt to sell the old brand to a new breed. Maybe this P&G brand ought to run ads on pizza boxes. In another story from Business Week, the venerable business mag describes the allure of the new cardboard medium: “…with pizza, ‘everybody is happy to see it.’ Indeed, […]
Why would Philadelphia’s Metrocorp