The New York Times examines what can happen when a rad shredder with a savvy business manager (his sister) connects the dots with brands hungry to appeal to Gen Y. Rolling Stone is joining forces with two of its advertisers, the video game publisher Activision and Jeep, for a promotional program centered on Mr. Hawk, [...]

According to Brandweek, popular jeans brand 7 For All Mankind is the top denim brand for Gen Y consumers ages 17-26. At least that’s the latest according to a study conducted for the Retail Advertising and Marketing Association by SLANT, a marketing firm headquartered in Chicago. Other popular brands among this group include Diesel, Levis, [...]

According to Media Week, young people are processing information at lightning speeds. Researcher Brent Magid says no other group of consumers will have as profound an impact on the media business over the next 10 years as the Millennial Generation, 9-to 28-year-olds, and he told promotion and marketing executives that it is imperative that they [...]

Marketers everywhere are trying to figure out the best way to reach the teen and twenty-something markets. Perhaps, we ought to drop that pursuit and instead focus on why this generatioins is busy hurting themselves. According to Associated Press: Nearly 1 in 5 students at two Ivy League schools say they have purposely injured themselves [...]

From Christian Science Monitor: Offer to buy the world a Coke and you’ll probably find plenty of takers. But try to sell the iconic American drink, and you might meet with some ambivalence among youths these days, particularly abroad. That’s according to a recent study that compared big global brands it considered “teen relevant,” gathering [...]

Here’s a tip: Getting a girl to desire your product isn’t that different from getting a girl to desire you. So if it didn’t work in your dating life, don’t try it in your print ad. So says This BusinessWeek article about marketing to teenage girls. It was written by 3iYing, an all-female market and [...]

Today’s Slate takes a look at the promotional ads colleges insert into football telecasts. If you’re a college football fan, no doubt you’ve seen these and had a good chuckle over them. The ads typically run for 30 seconds during halftime. As state-school spokespersons are quick to point out, colleges don’t pay for the airtime—the [...]

I knew the trend of advertising in video games was catching on, but the product range is getting quite interesting. As Reuters reports: When BP Lubricants USA wanted to raise the profile of its high-performance Castrol Syntec motor oil with ever-elusive young male consumers, it followed them into a popular racing video game. Like its [...]