Where Your Does At?

In-game advertising has come to Cabela’s Big Game Hunter 2012 from Activision. Actually, it’s an in-game interactive promotion, but who’s counting? Agency: 72andSunny Director: Greg Popp

EVE Is Real. With A Museum To Prove It.

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In an effort to promote and celebrate EVE, one of the longest-running MMOs (Massively Multiplayer Online Games) out there, the folks at game developer CCP and their agency Ayzenberg Group have created an online museum of sorts to showcase user-generated content at www.eveisreal.net. According to the its creators, the site is a place where “players […]

Nevermind That Visigoths Don’t Tend Crops, Capital One Likes Facebook’s Fertile Soils

Capital One

I don’t play FarmVille on Facebook, but I’ll try to keep an open mind as I put this post together. Capital One, the U.S. based bank specializing in credit cards, home loans and auto loans, is running a week-long promotion on FarmVille, the hugely popular Facebook-based game from Zynga. The promo provides special rewards for […]

The Ad Game Is Changing, Here’s One Of Its Newest Players

“The best minds of my generation are thinking about how to make people click ads.” -Jeff Hammerbacher Brian Wong, 20, is a founder of Kiip, an in-game advertising concern that provides “real rewards for virtual achievements.” Here he is introducing his company on Bloomberg West: In this segment, Wong talks about a “moments-based model.” He […]

Prius Is A Status Brand, In-Game And Out

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Electronic Arts announced a 12-month partnership with Toyota that features the Toyota Prius and Toyota Prius Eco-Greenhouse as giftable virtual items within MONOPOLY Millionaires, the free-to-play Facebook game based on the classic board game from Hasbro. The integration of the Toyota Prius is a re-imagining of the original game pieces. As players navigate their way […]

The Energy Crisis Is Grim, But Lack Of Access To Clean Water Is Much Worse

The average pair of jeans uses 42 litres of water in the finishing process. But Levi’s has devised a better way. The brand’s WaterLess collection reduces the water consumption by an average of 28% and up to 96% for some new products in the line. “We challenged ourselves to operate at the intersection of style […]

Why Just Check In, When You Can Check In And Win?

My friends at BFG Communications in Hilton Head Island (where I once worked) recently won the Buffalo Wild Wings’ social media marketing account. It didn’t take them long to strike. According to today’s New York Times, Buffalo Wild Wings is embarking on a geolocation campaign, called “Home Court Advantage,” in hopes of engaging customers at […]

How Brands Might Steer “The Controller”

Wes Keltner of Gun has lots of ideas about how brands can best enter the new Kinect for XBOX 360 gaming space. “Gamers are a highly interactive, socially driven community of early adopters with acute sensitivity to bullshit,” advises Keltner. In other words, a brand can’t place a billboard inside a game and expect anything […]

War, Children, It’s Just A Shot Away

Sam Machkovech of The Atlantic doesn’t care for the TBWA\Chiat\Day-produced commercial above. I couldn’t have asked for a more disappointing game-related ad. These aren’t the video games I play. Even at their highest levels of action and violence, video games play like sophisticated games of Cops & Robbers. They’re silly; they require colorful, funny-shaped controllers; […]