This March, Use Interactive Game 13 Unbracketed To Boost The Madness

13_Unbracketed

Editor’s note: My friend and colleague, Gale Venosdel, has convinced me to re-emerge here to help spread the word about his new online game, 13 Unbracketed. As someone who knows just how much a side-project can mean to an ad guy (and how much work goes into one), I could not resist his request. March […]

Chipotle Launches The Scarecrow, Spooks Conventional Fast Food

The Scarecrow - Chipotle Mexican Grill

This is a stunning ad on its own, but it’s also a companion film for Chipotle’s new Scarecrow Game, an edutainment offering that highlight’s the brand’s quest to source and serve wholesome, sustainable food. The Scarecrow is an arcade-style mobile game from Moonbot Studios that puts players in control of a scarecrow that is fighting to […]

Klout Score of 55 Or Higher? You’re An Admiral!

Klout_Perk_AA_Admirals_Club_55_plus

Social influence is one of those touchy topics that can set me, or any number of other argumentative people, off. Why? Because high school and the need to be popular, like Trix, is for kids. Or is that a faulty assumption? Do we ever really outrun the need to be popular? Think about it. Who […]

Add Social Gaming To The Growth List

I’ll admit, I’m not much of a social gamer, but I certainly know plenty of people who are. Reuters takes a closer look at the growth and popularity of advertising on social games: Social game ads are in their infancy and there is no industry standard for which to measure their reach. Conversion rates, or […]

This Super Bowl Season Play With Your Phone, Win A Chevy

The game layer is everywhere today. And now we can thank Chevy and its agency Goodby, Silverstein & Partners for bringing the game layer to this year’s Super Bowl. According to The New York Times, Chevy Gametime is a mobile application that will spit out award 20 free cars, among other prizes. Yet, simply providing […]

Game Layer Warning: Enter At Your Own Risk

WordsWithFriends

Gaming addictions are not as devastating as addictions to food or alcohol, but it is an addiction, all the same. Yet, that isn’t stopping one popular game company from selling the addictiveness of their game right in their copy. Play this game with both your Droid or iPhone/iPad-toting friends. Experience for yourself why millions are […]

What Do Real Buyers of Virtual Goods “Like”?

Bing

Chances are your Facebook Page is not one of The 100 Most Popular Facebook Pages In the World, but that’s okay. We can’t all be as popular as Eminem and Lady Gaga. To give us another view of popularity on Facebook, digital goods marketing technology firm Ifeelgoods compiled data from Facebook Credits users to gauge […]

Cue Laugh Track

I know I shouldn’t laugh, but the following news from MediaPost is oddly amusing. The Center for Digital Democracy, Consumer Action, Consumer Watchdog, and The Praxis Project are complaining to the Federal Trade Commission that Doritos is harming teens by creating immersive game sites like Hotel626.com and Asylum626, without making clear the sites’ purpose is […]

Pretty Good for a Dirt Face

Comedic vixen Kristen Schaal is at it again for Sony Ericsson in this new set of spot from MWorks in Atlanta.

Is All That !@#$% Cursing Necessary?

I’m wondering if this spot for Sega’s “Rise of Nightmares,” made for Kinect on xBox, would be funny if Grandma didn’t curse. But then, we always laughed when my grandmother cursed occasionally. Because it was so unlike her. The agency that created this spot is Hub Strategy in San Francisco.