Free Advice, When Perfectly Implemented, Adds Up To Serious Cash

Murthy_seattle

Give your expertise away for free on the World Wide Web, and if you are fully dedicated and incredibly talented the community will pay you back. This is commonly accepted wisdom on the Internets today. A formula, if you will. Of course this does not mean it’s a good idea to offer free advice, just […]

Transition To The Modern World, Give Markets A Chance

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Jaron Lanier, author of Who Owns The Future?, asserts that the rise of digital networks led our economy into recession and decimated the middle class. Looking forward, he says it is time for ordinary people to be rewarded for what they do and share on the web.   In an interview with Nieman Lab, Lanier […]

Paid Content In 2012 And Beyond

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Geekend Roadshow is coming to DMA2011 in Boston next week. DMA is “the global event for real-time marketers,” and Geekend is DMA’s hot young date. It’s also the Savannah-based conference that my friend and former colleague, Sloane Kelley, is co-producing (and my former employer, BFG Communciations, is sponsoring). I’m traveling to Boston to speak on […]

Boston.com Has A New Sister, BostonGlobe.com

Boston Globe

The Boston Globe has rolled out a slick new subscription-only website at BostonGlobe.com. BostonGlobe.com will combine the newspaper’s print stories with breaking news on a site designed for customers who want premium content they can read on multiple devices, from computers to tablets to smartphones. Subscriptions run $3.99 a week, which calculates out to more […]

Rich Man, Digital Man

The wealthiest American consumers, those in homes with at least $100,000 annual incomes, are difficult for marketers to reach through traditional means, but “Affluent Consumers in a Digital World,” a new study from the Interactive Advertising Bureau (IAB) finds these higher-income Americans embracing digital media—and its ads, to some degree. The receptivity of affluent Americans […]

Freemium Is A Neat Concept, But Does It Pay?

One of the things I find frustrating about the search for freemium offers that a small percentage of readers might buy is the fact that it fails to address the monetary value of a site’s core offering. The main idea regarding Free as a business model, forwarded by Wired editor Chris Anderson and others, is […]

Free Sounds Good, When It’s The First Part Of Freedom

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I have a confession to make. I judged Chris Anderson’s 2009 book, Free, by the word on its cover. Now that I’m actually reading the book, it’s pretty obvious that Anderson is not one more Silicon Valley evangelist hell bent on a radical redistribution of wealth. And he’s not the enemy of media elites, he’s […]

Paying Attention To Paid

WPCandy

I’m happy to see that Kansas City based marketing consultant and entrepreneur John Jantsch believes in paid content. As an industry, content producers need to find ways to recapture the value in their content, discover the proper way to package it, build multiple streams of residual income with membership communities and we’ll all be better […]

Free Content Is The Sampler, And The Sampler Is Running Dry

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Thom Chambers of In Treehouses made a guest post on SocialMouths about the need for remarkable content and how to get paid to produce it. How Your Blog is Like Wikipedia Blogging has become boring. It’s not remarkable that you’re writing really good posts a few times a week, putting in hours of your spare […]

Again With The Free Versus Paid Dilemma

Jason Fried of 37signals doesn’t work for free and he sees no reason for me, or you, to do so. Here’s an excerpt from his latest thought piece on Inc. Never be afraid to put a price on something. If you pour your heart into something and make it great, sell it. For real money. […]