PepsiCo wants to entertain you. Next month, PepsiCo is introducing a reality dating show in partnership with ViacomCBS to promote its new flavor, Pepsi Mango. Details of the dating show are not yet available, but we do know its latest advertainment play from Pepsi as the brand seeks to reach people via television (with shows like Cherries Wild) and movies (like Uncle Drew) as well as through …
Panda Express Invites Americans to Celebrate the Lunar New Year
Many brands want to portray an American togetherness. Many brands fail at this attempt because they do not connect their product to the idea. Thankfully, we're not looking at another failure today. Instead, we have a quick-serve restaurant brand authentically connecting to its heritage and successfully sharing it. This week, in celebration of Lunar New Year beginning on Friday, February 12, Panda Express (the …
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A Laptop, An Electric Vehicle, A Beer, and A Sandwich Walk Into A Bar…
The Super Bowl is this coming Sunday. Before the gridiron contest commences, we have a parade of brands competing to be heard. In order to earn attention, many of the brands in question have invested $10M or more in media placements, production, and ideas. Dell, for instance, will be showcasing its redesigned XPS personal computer on Sunday. https://youtu.be/0Criw6ObLZ8 Dell's new work challenges the …
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Ad Chatter Season 2, Episode 2: A Look at Three Super Bowl LV Ads
This coming Sunday, the Kansas City Chiefs take on the Tampa Bay Buccaneers in Super Bowl LV. Ahead of the big game and the annual advertising event, Dan Goldgeier and I discuss COVID's impact on the game and the ads. We also preview three Super Bowl ads from three food and beverage brands. You can also listen to this 21-minute episode, and all episodes of Ad Chatter on Spotify, Apple Podcasts, Amazon Music, …
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More Joy, More Smiling, More Laughter
The joy of sports and competition. The joy of friends and teammates. The joy of Sundays. The joy of beer. It's all here in this new Super Bowl LV spot from Michelob Ultra, care of Wieden + Kennedy New York. https://youtu.be/6nzZW8BN-WY The 60-second spot, called “Happy,” features sports superstars Serena Williams, Anthony Davis, Peyton Manning, Brooks Koepka, Jimmy Butler, and Alex Morgan enjoying time off the …
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La Bondad y El Amor Es El Mejor Regalo de Todos Los Tiempos
Grace. Humility. Love. These are the things that make a good man and a good father to a young man. In the hands of a talented agency and production crew, these elements also combine into a powerful true story and long-form commercial. This heartwarming holiday video from Doritos Mexico has already been viewed more than 14 million times on YouTube. When you hit the right note, people pay attention, and this is the …
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Farmdrop Is Celebrating England’s Hard-Working Farmers
This is a call to action: Enter Food Euphoria. The call comes from Farmdrop, an online grocer in England that delivers fresh organic produce and "everyday groceries" using electric delivery vehicles. During the COVID-19 pandemic, Farmdrop sales have skyrocketed. Consequently, the company has been able to help keep smaller farms and producers up and running after demand collapsed from the restaurant trade during …
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The Glenlivet Remains Whisky’s Challenger Brand
Scotland. A rugged nation rising above the northern sea. Home of free thinkers, poets, and revolutionaries. Here's one: In 1824, George Smith established himself as an original thinker by defining the Speyside style of whisky, where The Glenlivet began. Way to go, Mr. Smith! https://youtu.be/lgQtPgDNAQs Time travel on The Man's conveyor belt. There's an idea that's well outside the box. The Lady Doesn't …
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