Taco Bell Airlifts Taco Truck To Remote Alaska Town, Feeds The Tacoless

Some pranksters (that may or may not be employed by Taco Bell and/or its ad agency, DraftFCB/Orange County) posted flyers in the small town of Bethel, Alaska announcing that a new Taco Bell would be opening on July 4th. The flyers included a fake web address but a real phone number belonging to a local […]

Turn Off The Food Channel And Head Over To Applebee’s

Crispin Porter + Bogusky will “See You Tomorrow” at one of 2000 Applebee’s locations. Here’s a look at the first two spots in a new food-focused campaign from the Boulder- and Miami-based agency since winning the account: I’m a little confused by the over-confident tagline. Isn’t tomorrow always one day off? It’s not now, that […]

The Brand To The North Is Taking Questions

Canadians are asking questions of McDonald’s. “Does your Egg McMuffin use real eggs?” “How is it that Burger King has a veggie burger and McDonald’s doesn’t?” “Is there beef in your fries?” “We know that there are questions out there, and that there are myths out there,” McDonald’s Canada chief marketing officer Joel Yashinsky said […]

Planters Aims For Men, With A Magazine In Tow

A new campaign for Planters aims directly for men with a new “NUT-rition Mix,” and ties in “Men’s Health” magazine in the process: From the press release: ”This is our first time working with a snack brand, and the product had to meet the high standards our readers know to expect from us,” said Ronan […]

You Might Have A Beef With “Pink Slime” But Its Makers Have A Beef With That Name

If you want a good lesson in the power of words, branding, and crisis PR, consider the case of a product its maker calls “lean, finely textured beef” and others call “pink slime.” The campaign to rid supermarkets, schools, and restaurants of “pink slime” is having an effect on its maker, according to the Huffington […]

Spotlight On NW Creative: Seattle’s egg Gets Saucy With Tomato Goodness

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I admire ad agencies that actually launch their own branded products: it’s not only a cool way for agencies to build a brand on their terms, but it’s a great object lesson in running a business that lets them experience a client’s perspective. So I was pleasantly surprised to see the folks from Seattle’s egg […]

Childhood Obesity Ads Serve Up Truth With A Side Of Guilt

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As health care costs increase along with portion sizes, Children’s Healthcare of Atlanta has decided to tackle the problem full-on in a series of ads that expose the problem of childhood obesity. The Atlanta Journal-Constitution has more: Using tools such as television commercials and billboards late this year, the campaign has offered stark black-and-white images […]

Happiness Interventions c/o Coca-Cola

Public service advertising no longer belongs to the world of pro-bono work and free late-night media placements. With the opportunity presented by content marketing, brands are beginning to wear their values on their YouTube sleeve. Take Coca-Cola, the soft drink empire found another way to spread happiness, and tie it to the emotion of Christmas. […]

Hopefully, The Good Eats Agency Will Cook Up Fresh Ideas For Its Clients

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I’ve always believed that more agencies need to be specialized in terms of the clients they’re willing to serve or the type of work they do. Enter Good Eats, the Food and Beverage Innovations Agency. A little background on the founder, from QSRweb.com: Founded by creative director David Hale, the agency specializes in traditional ad […]

A Countryside That’s Good Enough To Eat

Tasca d’Almerita is a Sicilian wine brand. Given that Sicily is not Tuscany, the wine producer needs to convince prospects that a wine from this region of Italy is one worth seeking out. I believe this simple, but beautiful, spot achieves that. Share