Spotlight On NW Creative: Seattle’s egg Gets Saucy With Tomato Goodness

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I admire ad agencies that actually launch their own branded products: it’s not only a cool way for agencies to build a brand on their terms, but it’s a great object lesson in running a business that lets them experience a client’s perspective. So I was pleasantly surprised to see the folks from Seattle’s egg […]

Childhood Obesity Ads Serve Up Truth With A Side Of Guilt

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As health care costs increase along with portion sizes, Children’s Healthcare of Atlanta has decided to tackle the problem full-on in a series of ads that expose the problem of childhood obesity. The Atlanta Journal-Constitution has more: Using tools such as television commercials and billboards late this year, the campaign has offered stark black-and-white images […]

Happiness Interventions c/o Coca-Cola

Public service advertising no longer belongs to the world of pro-bono work and free late-night media placements. With the opportunity presented by content marketing, brands are beginning to wear their values on their YouTube sleeve. Take Coca-Cola, the soft drink empire found another way to spread happiness, and tie it to the emotion of Christmas. […]

Hopefully, The Good Eats Agency Will Cook Up Fresh Ideas For Its Clients

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I’ve always believed that more agencies need to be specialized in terms of the clients they’re willing to serve or the type of work they do. Enter Good Eats, the Food and Beverage Innovations Agency. A little background on the founder, from QSRweb.com: Founded by creative director David Hale, the agency specializes in traditional ad […]

A Countryside That’s Good Enough To Eat

Tasca d’Almerita is a Sicilian wine brand. Given that Sicily is not Tuscany, the wine producer needs to convince prospects that a wine from this region of Italy is one worth seeking out. I believe this simple, but beautiful, spot achieves that. Share

Upward And Onward For The People’s Wine Critic

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After five and half year and more than 1000 episodes of WineLibraryTV and Daily Grape combined, Gary Vaynerchuk will make wine videos no more. Vaynerchuk changed the wine world with his down-to-earth, often raw, descriptions of wine. He pulled the stuffing out of it, and while some traditionalists surely bristle at his takes, I’ve been […]

Shoot A Duck, Pop A Cork

Hope Family Wines from Paso Robles, California produces some fine wines under their Liberty School and Treana labels. The kind of wine you might showcase in an ad with artisan cheese and crackers. But when it comes to Austin Hope’s under twenty-dollar Candor Wine brand, he’s not getting caught up in any wine industry clichés. […]