General Mills Put Crunch In Its Cereal And A Kilt-Clad Man In Its Ads

▶ Hungry Tortoise VS Oatmeal Crisp - YouTube

According to Cossette/Toronto, you don’t need to be a Scotsman to experience the delicious, long lasting crunch of Oatmeal Crisp. Nevertheless, Oatsy McTavish is keen on the brand. As he likes to say, “Oatmeal Crisp wins. It’s the ultimate crunch.” There’s more for your mouth at CompetitionCrunch.com. Share

Vodka Brands Need Advertising Like Cuckoo’s Need Clocks

▶ Wodka Vodka Commercial--Very Funny!! - YouTube-1

Comedy writer and actress Lauren Reeves is helping Adweek readers understand the pointlessness of vodka advertising. “Alcohol is a necessity,” she claims. “Don’t worry, we’re gonna buy it.” Reeves’ analysis is not the most astute I’ve heard, but I think I follow her meaning. People are going to drink. But which type of alcohol will […]

Over Sharing On Tweetbook Is Not Appetizing

Gonzo food cart Portland

People like to take photos of their food while dining out and upload the images to Instagram, Facebook, Flickr or Twitpic. Depending on your point of view, this is either a pointless bad habit, or a legitimate means of word of mouth and influencer or peer marketing. It is easy to make fun of the […]

Dr Pepper Ten Is The Manliest Way To Drink Diet Soda

▶ Jeremiah Johnson - Movie Trailer - YouTube-1

I grew up watching Grizzly Adams on TV. I was also influenced by Robert Redford’s film, Jeremiah Johnson and the music of John Denver. Unapologetically, I’m a child of the 70s. I explain this here, so you will understand why I think Dr Pepper TEN’s campaign from Deutsch LA is noteworthy. Post by AdPulp.   […]

Chipotle Launches The Scarecrow, Spooks Conventional Fast Food

The Scarecrow - Chipotle Mexican Grill

This is a stunning ad on its own, but it’s also a companion film for Chipotle’s new Scarecrow Game, an edutainment offering that highlight’s the brand’s quest to source and serve wholesome, sustainable food. The Scarecrow is an arcade-style mobile game from Moonbot Studios that puts players in control of a scarecrow that is fighting to […]

Activist Shoppers Disrupt The Supply Chain – It’s Okay With Walmart

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An estimated 75% of the world’s fisheries are at or beyond sustainable limits. Yet, the consumer market for seafood is growing rapidly. This is a business problem, an environmental problem and a health problem. In other words, it’s something for big companies to stay away from. Unless you’re Walmart and not afraid. When you’re Walmart, […]

Today on TV: Get Your Sexy Red Meat At Tesco #LoveEveryMouthful

▶ Love Every Mouthful_ Chicken - YouTube

How do you drive shoppers to the meat aisle? If you’re Tesco, you hire Wieden + Kennedy/London and agree with them when they bring you red meat food porn with a Big Band soundtrack. Because, it’s fantastic! Post by AdPulp. Advertising that makes you want to shop, and want to buy is all too rare. […]

Click Cups, Become Friends On Facebook

Budweiser_ The Buddy Cup - YouTube

In an industry starving for innovation, some wild ideas will be thrown at the wall. Some of them will even stick, before sliding down and out of view. Quick, look at this idea — a smart beer cup connected to your Facebook account — for it too may slide from view. Chris Matyszczyk writing for […]

Hooters Working To Insert The Restaurant Into Its “Breastaurant” Brand

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In the ad business we hear about brands wishing to reinvent themselves daily. In fact, many of us have heard these exact words (more than once), “We want to be just like Apple.” Thankfully, there are few signs of brand-specific cluelessness this overt. Like agencies seeking a new skin, I am not convinced a full […]

Coca-Cola Is Talking. Who’s Going To Listen?

I’m about as loyal a customer of Coke as you’ll find. I grew up in Atlanta, which was largely built on Coca-Cola money. I drink several Diet Cokes a day, ask for it by name in every restaurant I’m at, and give dirty looks when the server asks, “Is Pepsi OK?” Having said all that, […]