X-Men Love X-Tra Bacon

eatlikeyoumeanit

One may need to employ mutant superpowers to take down the two X-Tra servings of bacon on the new Western X-Tra Bacon Cheeseburger and X-Tra Bacon, Egg & Cheese Biscuit from Carl’s Jr. and Hardee’s. The brands’ promotional tie-in with 20th Century Fox’s release of X-Men: Days of Future Past kicked off today with the […]

Consumers Salute Dr. Pepper’s 70s Flashbacks With Parodies of the Parody

BOLD FLAVOR - YouTube-1

Travel to Dr. Pepper TEN with me and taste the Bold Country. As a child of the 1970s and a fan of John Denver, you can see why Deutsch’s 70s flashbacks appeal to me. Nostalgia is a trip. To evoke an authentic 70s feel, Deutsch made an effort to get the images to appear historic. […]

Papa Murphy’s Take-N-Bake Pizza Raising Dough In IPO

papa not johns

Vancouver, Washington-based Papa Murphy’s is not Papa John’s. That’s one key point-of-difference to establish in the pizza-eater’s mind. The other thing to make clear is that Papa Murphy’s is take-n-bake pizza, which is why I like Wong Doody’s tagline for the brand, “Love at 425 degrees.” Wong Doody has served as the Papa Murphy’s agency […]

Combo Number Two: Deep Fried Fan Fiction from DQ

Chicken Strip Basket - Food Menu - Dairy Queen-1

I like Barkley. The Kansas City agency is one of the best in the nation. Sadly, I can’t support the agency’s current work for DQ. “At Dairy Queen, we don’t make fast food. This is fan food,” the commercials announce. Boom! Wink! Fan food? What is that? Is that the stuff commonly called food that […]

Artificial Scarcity Leads One McRib Fan To Help Others

mcdonald-apos-s-mcrib

People are passionate about McDonald’s McRib sandwich. The fact that the sandwich is not available at all McDonald’s locations nationwide simply feeds this hunger for the chain’s pork sandwich, which comes with pickles, onions and barbecue sauce and is shaped in an unusual patty, made to look as though there are bones inside. According to […]

Bud Light To Anchor 4000-Room Party Boat in NYC for Super Bowl XLVIII VIPs

MI_Getaway_AerialRender_v4

When I worked on the Coors business at Integer back in the day, the brewery provided a lot of perks, primarily in the form of baseball, basketball, hockey and concert tickets. Broncos tickets were above my pay scale at the time. Not surprisingly, the King of Beers plays the perks game at an even higher […]

General Mills Put Crunch In Its Cereal And A Kilt-Clad Man In Its Ads

▶ Hungry Tortoise VS Oatmeal Crisp - YouTube

According to Cossette/Toronto, you don’t need to be a Scotsman to experience the delicious, long lasting crunch of Oatmeal Crisp. Nevertheless, Oatsy McTavish is keen on the brand. As he likes to say, “Oatmeal Crisp wins. It’s the ultimate crunch.” There’s more for your mouth at CompetitionCrunch.com. Share

Vodka Brands Need Advertising Like Cuckoo’s Need Clocks

▶ Wodka Vodka Commercial--Very Funny!! - YouTube-1

Comedy writer and actress Lauren Reeves is helping Adweek readers understand the pointlessness of vodka advertising. “Alcohol is a necessity,” she claims. “Don’t worry, we’re gonna buy it.” Reeves’ analysis is not the most astute I’ve heard, but I think I follow her meaning. People are going to drink. But which type of alcohol will […]

Over Sharing On Tweetbook Is Not Appetizing

Gonzo food cart Portland

People like to take photos of their food while dining out and upload the images to Instagram, Facebook, Flickr or Twitpic. Depending on your point of view, this is either a pointless bad habit, or a legitimate means of word of mouth and influencer or peer marketing. It is easy to make fun of the […]

Dr Pepper Ten Is The Manliest Way To Drink Diet Soda

▶ Jeremiah Johnson - Movie Trailer - YouTube-1

I grew up watching Grizzly Adams on TV. I was also influenced by Robert Redford’s film, Jeremiah Johnson and the music of John Denver. Unapologetically, I’m a child of the 70s. I explain this here, so you will understand why I think Dr Pepper TEN’s campaign from Deutsch LA is noteworthy. Post by AdPulp.   […]