A new campaign for Planters aims directly for men with a new “NUT-rition Mix,” and ties in “Men’s Health” magazine in the process: From the press release: ”This is our first time working with a snack brand, and the product had to meet the high standards our readers know to expect from us,” said Ronan [...]
You Might Have A Beef With “Pink Slime” But Its Makers Have A Beef With That Name
March 26, 2012 By Leave a Comment
If you want a good lesson in the power of words, branding, and crisis PR, consider the case of a product its maker calls “lean, finely textured beef” and others call “pink slime.” The campaign to rid supermarkets, schools, and restaurants of “pink slime” is having an effect on its maker, according to the Huffington [...]
Spotlight On NW Creative: Seattle’s egg Gets Saucy With Tomato Goodness
January 8, 2012 By Leave a Comment
I admire ad agencies that actually launch their own branded products: it’s not only a cool way for agencies to build a brand on their terms, but it’s a great object lesson in running a business that lets them experience a client’s perspective. So I was pleasantly surprised to see the folks from Seattle’s egg [...]
Childhood Obesity Ads Serve Up Truth With A Side Of Guilt
January 1, 2012 By 2 Comments
As health care costs increase along with portion sizes, Children’s Healthcare of Atlanta has decided to tackle the problem full-on in a series of ads that expose the problem of childhood obesity. The Atlanta Journal-Constitution has more: Using tools such as television commercials and billboards late this year, the campaign has offered stark black-and-white images [...]
Hopefully, The Good Eats Agency Will Cook Up Fresh Ideas For Its Clients
December 2, 2011 By Leave a Comment
I’ve always believed that more agencies need to be specialized in terms of the clients they’re willing to serve or the type of work they do. Enter Good Eats, the Food and Beverage Innovations Agency. A little background on the founder, from QSRweb.com: Founded by creative director David Hale, the agency specializes in traditional ad [...]
A Countryside That’s Good Enough To Eat
September 22, 2011 By 1 Comment
Tasca d’Almerita is a Sicilian wine brand. Given that Sicily is not Tuscany, the wine producer needs to convince prospects that a wine from this region of Italy is one worth seeking out. I believe this simple, but beautiful, spot achieves that.
Upward And Onward For The People’s Wine Critic
August 23, 2011 By Leave a Comment
After five and half year and more than 1000 episodes of WineLibraryTV and Daily Grape combined, Gary Vaynerchuk will make wine videos no more. Vaynerchuk changed the wine world with his down-to-earth, often raw, descriptions of wine. He pulled the stuffing out of it, and while some traditionalists surely bristle at his takes, I’ve been [...]
Shoot A Duck, Pop A Cork
May 5, 2011 By Leave a Comment
Hope Family Wines from Paso Robles, California produces some fine wines under their Liberty School and Treana labels. The kind of wine you might showcase in an ad with artisan cheese and crackers. But when it comes to Austin Hope’s under twenty-dollar Candor Wine brand, he’s not getting caught up in any wine industry clichés. [...]
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