In an industry starving for innovation, some wild ideas will be thrown at the wall. Some of them will even stick, before sliding down and out of view. Quick, look at this idea — a smart beer cup connected to your Facebook account — for it too may slide from view. Chris Matyszczyk writing for [...]
In the ad business we hear about brands wishing to reinvent themselves daily. In fact, many of us have heard these exact words (more than once), “We want to be just like Apple.” Thankfully, there are few signs of brand-specific cluelessness this overt. Like agencies seeking a new skin, I am not convinced a full [...]
I’m about as loyal a customer of Coke as you’ll find. I grew up in Atlanta, which was largely built on Coca-Cola money. I drink several Diet Cokes a day, ask for it by name in every restaurant I’m at, and give dirty looks when the server asks, “Is Pepsi OK?” Having said all that, [...]
I’ll admit there are plenty of things I didn’t know. One of them is that Champagne only comes from the Champagne region of France. This was a source of confusion when my girlfriend sent me to buy some champagne for her office last month, and I didn’t realize that California doesn’t produce champagne, only “sparking [...]
Even in very blue Washington state, I didn’t really hear much about California’s Prop 37 this year, an initiative to label food products as containing Genetically Modified Organisms. There was a little bit of attention paid in the advertising industry because Alex Bogusky threw some money at the cause. But Prop 37 was defeated, largely [...]
I just got back from a trip to Europe, where one of the things you don’t see on the labels of candy bars and sodas is High Fructose Corn Syrup. I don’t think the sweetener’s technically banned there, but it’s very rare. So it’s no surprise that folks like the Corn Refiners Association, a trade [...]
Protect the football (from homebrew, wheatgrass, babies any environments that doesn’t work for watching football). That’s the new message from Buffalo Wild Wings and its ad agency, Fallon. Interestingly, some homebrewers are pissed at the brand. One commenter on YouTube said, “You should learn to make good wings before you pick on the people that [...]
Crispin Porter + Bogusky will “See You Tomorrow” at one of 2000 Applebee’s locations. Here’s a look at the first two spots in a new food-focused campaign from the Boulder- and Miami-based agency since winning the account: I’m a little confused by the over-confident tagline. Isn’t tomorrow always one day off? It’s not now, that [...]
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