Today on TV: Mama Sherman and the Legion of Super Fans

Mama Sherman and the Legion of Super Fans in “COPTER CAPER!” - YouTube-1

The freakiness of fandom is on display in this new “Copter Caper” from Y&R/New York and Campbell’s Chunky soups. Post by AdPulp.   As a Seahawks fan, I love that the team and Richard Sherman is getting this kind of prime time commercial coverage. As a fan of soups, the chunky cheese, beer and bacon […]

Long John Silver’s Claims High Ground In “America’s Fish Fry” Battle

America's fish fry

Long John Silver’s, with the aid of Louisville-based Creative Alliance, have pulled off one of the cleverest, or dumbest, bait-and-switch moves ever. Check this out, the spot whets the viewer’s appetite with a real fish fry at a real restaurant in Detroit, before cutting to Long John Silver’s version of this great American meal. Personally, […]

Jack Link’s Jerky Returns To The Wild With New Campaign from Carmichael Lynch

Jack Link_s Status Meeting - YouTube

Fans of Jack Link’s meaty treats are not done “Messin’ with Sasquatch.” For this, we can be thankful. However, there are new beasts to contend with. This eagle, for instance: “Hangry Moments,” developed by Carmichael Lynch, will run alongside the existing “Messin’ with Sasquatch” campaign, also developed by Carmichael Lynch. “We’re really proud of the […]

Today Is National Hamburger Day. Tweet It Twice.

white castle

I have never been a fan of anonymous content. I rarely point to it. But today is a new day. The latest in Digiday’s series of anonymous reports from inside the agency business—Confessions of a social media strategist—is worth a careful read. The anonymous writer works at one of “the leading digital agencies in New […]

Let’s Stop The Mass Use Of Artisanal Language In Advertising

Twitter _ tomfurt_ Hey @McDonalds--I don_t think ...-1

When I was first learning to be a copywriter, I was told that powerful advertising writing exists in the verbs. Not the adjectives. Many advertisers don’t understand that. Real estate clients are quite guilty of this. And restaurants. But this is quite a doozy: Hey @McDonalds–I don't think "artisan" means what you think it means. […]

Knob Creek Pours On the Charm in New TV Spot from Walton Isaacson

Kentucky Bourbon Distillers_ Knob Creek Distillery | Knob Creek®

Knob Creek—aged for nine years in new, charred American Oak barrels—is now running its first-ever television commercial. The spot which features Booker Noe, the charismatic sixth-generation master distiller at the distillery. Rob Nelson, Senior Brand Manager of Small Batch Bourbons at Beam, says, “As we continue to grow this legendary bourbon brand, we’ve decided the […]

Real Ronald McDonalds Agree: Taco Bell’s New Breakfasts Taste Good

waffle-taco-hero

Taco Bell encouraged real men with a famous name to testify! “I am Ronald McDonald and I love Taco Bell’s new breakfasts,” several real Ronalds repeat into the camera. Post by AdPulp.   This new campaign from Deutsch LA is not exactly brilliant, but it may breakthrough. And breakthrough is what it is going take […]

X-Men Love X-Tra Bacon

eatlikeyoumeanit

One may need to employ mutant superpowers to take down the two X-Tra servings of bacon on the new Western X-Tra Bacon Cheeseburger and X-Tra Bacon, Egg & Cheese Biscuit from Carl’s Jr. and Hardee’s. The brands’ promotional tie-in with 20th Century Fox’s release of X-Men: Days of Future Past kicked off today with the […]

Consumers Salute Dr. Pepper’s 70s Flashbacks With Parodies of the Parody

BOLD FLAVOR - YouTube-1

Travel to Dr. Pepper TEN with me and taste the Bold Country. As a child of the 1970s and a fan of John Denver, you can see why Deutsch’s 70s flashbacks appeal to me. Nostalgia is a trip. To evoke an authentic 70s feel, Deutsch made an effort to get the images to appear historic. […]

Papa Murphy’s Take-N-Bake Pizza Raising Dough In IPO

papa not johns

Vancouver, Washington-based Papa Murphy’s is not Papa John’s. That’s one key point-of-difference to establish in the pizza-eater’s mind. The other thing to make clear is that Papa Murphy’s is take-n-bake pizza, which is why I like Wong Doody’s tagline for the brand, “Love at 425 degrees.” Wong Doody has served as the Papa Murphy’s agency […]