Starbucks Dials Up The Appetite Appeal


There was a time not too long ago when Starbucks didn’t believe in advertising. From the look of things, those days are long gone… Both product spots deliver the feel and rhythm of summer and make the drinks seem like the correct answer to a question you didn’t know you were asking. Share

Hot Dog, It’s Time To Grill


It’s July 4th weekend. I’d like to focus on hot dogs for a minute. Hebrew National (owned by ConAgra) is a brand of dogs I like to eat. Because the dogs are Kosher, the brand has a built-in story, but sadly none of that comes through it in the following spot. Instead, we have an […]

Legal Sea Foods Converts The Masses To Pescatarianism


Legal Sea Foods is a Boston-based restaurant with 34 East Coast locations. You might say the chain has a religious following, thanks in part to the advertising its agency DeVito/Verdi makes. Advertising that gets right to the point like this… Pretty convincing, isn’t it? The campaign positions Pescatarianism as an impressive and perhaps more appealing […]

Just In Time for the 4th, Tillamook Claims “American Cheese” Is Un-American

cheese un-american

Tillamook is a quiet town of dairy farmers near the Oregon coast. Or it was, before ad agency 72andsunny in Los Angeles won creative duties on the local farmer’s co-op. Now, Tillamook (the dairy) is asking Americans to revolt against inferior cheese-like products by signing a White House petition asking for the removal of America’s […]

Max Greenfield Is Lovin’ It, But He May Be Alone In That


Where does bad TV advertising come from? It’s a question McDonald’s and their agency Leo Burnett are forcing people to ask, in response to a series of 25 spots featuring Max Greenfield, one of the stars of Fox’s TV show “New Girl.” I can’t recall the last time I disliked a campaign as much. McDonald’s […]

You Can Rest Now. O&M Has Integrated Marketing for the Digital Age All Figured Out.


Sampling is the oldest play in the book. Sampling works where ads do not, because people often need to “see it to believe it,” or taste it, as the case may be. Take Coke Zero. How can it possibly be as good as full-calorie Coca-Cola? The idea defies logic. It’s a problem that requires new […]

The Truth Behind Restaurant Marketing

A successful restaurant needs to have a good marketing scheme, but there are plenty of myths out there regarding what works and what doesn’t. When starting out, it can be a challenge to know which tricks to try out and which to avoid, but read on if you really want to know the best ways […]

Sunny D Dips Into Its Archives, Delivers Fresh Spot

When I first saw this spot for Sunny D by Boulder’s Grenadier, I thought it was amusing. Then I learned it was based on this spot, which I should’ve remembered: While it’s common for ad agencies and brands to reference older parts of the culture — movies, TV shows, and yes, even commercials from a previous […]

Tillamook and 72andsunny Do Dairy Right


Cheese is good. Tillamook’s cheese is better. Oregonians know the score. Now, thanks to increased spending from the client and a new ad agency with hot new creative, more people from coast to coast can come to this conclusion on their own. John Russell, senior director of marketing at Tillamook, told Adweek, “We have an […]

Pepperoni With A Side of Ridicule: @PizzaHut Skewers “The Selfie” On YouTube


Pizza Hut just made a faux public service announcement for the YouTube generation, as a means to sell more pizza. Let’s take a look: The video was made by Shareability, the first full service brand agency to focus exclusively on YouTube. According to their own website, the company combines the art and science of digital […]