It's 2011. Chances are you're recommending, and executing, Facebook campaigns for your clients. But why? Is it because all the cool kids are doing it? According to Fortune, Facebook isn't all that wonderful of a medium for brands. Razorfish's recent 2011 Liminal study points out that consumers prize a few things when engaging with a company. They want a modicum of trust, a feeling of being valued, a sense of …
Continue Reading about Whatever The ROI, Brands Are On Facebook For Good (Now What’s The Plan?) →