Anti-Social Is A Non-Persuasive Position

MGH in Baltimore has an active social media presence and the agency is now using this fact against its local competition. This full page ad ran in the Baltimore Sun on Monday: Normally, I’d say number of followers is not the right metric, but for this self-promo ad it is. The numbers indicate a passion […]

Yet Another Facebook Story: Be Positively Likable

The Facebook Data Team released a study recently that looks carefully at the words people use in their status updates and how these words influence behavior. Unsurprisingly, status updates with more positive emotional words receive more likes, and those with more negative emotional words receive less likes. Slightly less intuitive is the fact that positive […]

Yet Another Facebook Story: The JC Penny Store Is Open For Business

Facebook is the operating system of the social web. And, not unlike the Oklahoma land rush of the 1880s, retailers are lining up to to stake a claim in what is proving to be fertile territory. That’s the word from Practical Ecommerce. Fast Company too is weighing in. J.C. Penney became the first major retailer […]

Yet Another Facebook Story: You Don’t Have To Be Facebook To Profit From Facebook

In their efforts to establish a presence on Facebook, eight-of-ten of the world’s biggest brands, including Coca Cola, P&G and Unilever are now using an enterprise solution from New York-based Buddy Media. The Buddy Media Platform gives brands the tools to manage their Facebook Pages and engage their Facebook fans. Adweek recently named the company […]

Yet Another Facebook Story: First 60 Minutes, Now Time (Zuck’s PR Team Is Very, Very Good)

Mark Zuckerberg is Time Magazine’s “Person of the Year.” The computer was named Time’s “Man of the Year” in 1982. Media mogul Ted Turner received the distinction in 1991; Andy Grove of Intel in 1997; and Amazon.com’s Jeff Bezos in 1999. So Zuck’s 2010 coronation is not unprecedented. Share

Yet Another Facebook Story: Zuck, The Millennial CEO

“The Matrix is a system, Neo. That system is our enemy. But when you’re inside, you look around, what do you see? Businessmen, teachers, lawyers, carpenters. The very minds of the people we are trying to save. But until we do, these people are still a part of that system and that makes them our […]

Yet Another Facebook Story: Page Admins Can Now See Number of Impressions Per Post

Do you manage a Facebook page for your business or a client’s business? Okay, this post is for you. I just noticed that Facebook is now letting page admins see the number of impressions a Wall post gets. Naturally, this is valuable information, as it helps to paint a picture about the type of items […]

Yet Another Facebook Story: The Move To Madison Ave

Owen Thomas at VentureBeat reports that Facebook has leased two floors at 335 Madison Avenue, and may be planning to employ as many as 600 people in New York City. There’s a lot of real estate to choose from in Manhattan, so is this move move also a statement of some sort? Normally, I would […]

Is The Craft Of Copywriting Irrelevant To Social Media Marketing?

Oreo’s Facebook page is insanely popular. According to Ad Age, one of the reasons for the Kraft brand’s success on Facebook has to do with the conversational nature of the Wall posts. As it turns out, many people in social networks don’t want to talk about your product, they just want to talk. There’s increasing […]

Yet Another Facebook Story: Social Currency

HauteLook, which sells luxury clothing for women, men and children, as well as upscale travel packages and home furnishings is now bringing its online “sample sales” to Facebook. “Our members spend one-third of their online time on Facebook. So we know that getting out of the e-mail inbox is going to be crucial for the […]