Facebook Wants To Encourage Dialogue, Show Ad Peeps The Way

Dodge

According to Financial Times, “Facebook will launch a site early next month for advertising agencies called Facebook Studio, an online catalogue where the ad world’s top teams can share and comment on the best Facebook ad campaigns.” Okay, but why limit the offering to the ad world’s top teams? Those teams don’t want to rock […]

Do Facebook “Likes” Drive Ratings? They Do In Salt Lake City

According to Lost Remote, most local TV stations average around 15,000 to 30,000 Facebook fans, but a station in the nation’s 32nd largest media market has more Facebook fans than some network TV shows. “We have a strategy and it’s working,” KUTV news director Jennifer Dahl says. “Anchors, reporters, producers, assignment desk editors and news […]

Yet Another Facebook Story: Sweeps Are The Anti-Viral

Peter Yared of Webtrends Apps regularly contributes to Venture Beat, and recently ReadWriteWeb picked up his story about what kind of marketing works, and what kind doesn’t work, on Facebook. It’s a well reason piece and an important one for anyone thinking up Facebook promotions. Yared’s take on sweepstakes is obvious, yet revealing. Facebook users […]

Helping Brands Get A Return On Their Facebook Investment, Pays Off For North Social

Vocus, a leading provider of cloud-based marketing and PR software, has acquired North Social, a software company that provides Facebook applications that enable businesses to create, manage and promote their business on Facebook. North Social is the latest addition to the Vocus earned marketing suite that helps organizations reach and influence buyers across social networks, […]

Two Thirds Of The Biggest And Best Brands Still Just Playing Around On Facebook

WONGDOODY looked closely at the Facebook activity of Interbrand’s Best Global Brands. While most brands have a Facebook listing, only 84 have corporate-run Facebook pages. From the 84 official pages, the study analyzed 60,276 wall posts, 12,872 comments, and 119,404 “Likes” to see how companies are utilizing the social network. Most brand pages offered new […]

Gawker “Likes” Facebook Best

There’s been some recent noise in the press about how the Gawker Media’s site redesigns–now live on three of the company’s sites–is about getting “beyond the blog.” But what interests me more is how all the “share” buttons are gone, with just one left standing. “These sites festooned with social media buttons–they look like primitive […]

Yet Another Facebook Story: Google’s CEO Disses FB, Says Microsoft Is The Competition

The business press loves to frame things, because frames make a nice presentation, even if they’re not always factual. At the same time, it can be a mistake to take a corporate titan at his word. Let’s have a look at Eric Schmidt’s word, delivered in Davos, Switzerland, home of the World Economic Forum. “We […]

Yet Another Facebook Story: WaPo Ups Its FB Ante With The Launch of SocialCode

The Washington Post Company has launched Social Code, a subsidiary that will help brands build and monetize their presence on Facebook, according to Clickz. While it may seem odd that SocialCode is laser-focused on Facebook, there is some history there: Washington Post Chairman Don Graham has been on the board of Facebook since December 2008, […]

Yet Another Facebook Story: Initial Public Offering In 2012?

Facebook is the third biggest Internet company in the world today, and growing. It’s currently a privately held company, but that could soon change and when/if it does the “average investor” can put her own hard earned money on the line. Where does Facebook’s value reside? In the data!

Anti-Social Is A Non-Persuasive Position

MGH in Baltimore has an active social media presence and the agency is now using this fact against its local competition. This full page ad ran in the Baltimore Sun on Monday: Normally, I’d say number of followers is not the right metric, but for this self-promo ad it is. The numbers indicate a passion […]