BusinessWeek is crediting Facebook Chief Operating Officer, Sheryl Sandberg, for figuring out the company’s revenue model. In the three years since Sandberg, 41, defected from Google and joined Facebook as its COO, she has helped to steer the company to previously unimaginable heights, devising an advertising platform that’s attracted the world’s largest brands and forging [...]
Yet Another Facebook Story: Facebook-Studio.com
April 19, 2011 By 1 Comment
“Learn from top Facebook marketers, then become one.” That’s the pitch Facebook is throwing your way today, via its new stand alone site, Facebook Studio. Facebook Studio is actively courting an advertising audience. According to Ad Age, it is a platform aimed at agencies, PR firms and media strategy companies. “We need to do a [...]
We’re Burning Coal Right Now, As We Type And Read And Watch
April 12, 2011 By Leave a Comment
With the growing popularity of Facebook comes an ever-expanding need for energy. Greenpeace recently called on the talents of Director Daniel Bird and his international production company, Savage, to create a new 30-second spot asking Facebook to “Unfriend Coal.” Visual Effects/Animation Company: motion504 According to The Nation, data centers and telecommunication networks—two key components of [...]
Man On A Horse Drinking Coffee
April 11, 2011 By Leave a Comment
To promote its new Levels coffee system, Seattle’s Best Coffee is hosting a live 24-hour interactive comedy show featuring actors and directors from Second City. “We wanted an exciting, big launch,” said Michelle Gass, Seattle’s Best president. “The spirit of this brand is to create a disruptive idea that builds emotional connection to the brand. [...]
Yet Another Facebook Story: An Open Book In Prineville
April 9, 2011 By Leave a Comment
Google wants to do no evil, but they’re not the only Silicon Valley player committed to moving the needle for good. According to The New York Times, Facebook’s new data center in Prineville, Oregon will run on specially-designed stripped-down servers that are 38 percent more efficient and 24 percent cheaper than those sold by major [...]
Whatever The ROI, Brands Are On Facebook For Good (Now What’s The Plan?)
April 7, 2011 By Leave a Comment
It’s 2011. Chances are you’re recommending, and executing, Facebook campaigns for your clients. But why? Is it because all the cool kids are doing it? According to Fortune, Facebook isn’t all that wonderful of a medium for brands. Razorfish’s recent 2011 Liminal study points out that consumers prize a few things when engaging with a [...]
Facebook Wants To Encourage Dialogue, Show Ad Peeps The Way
March 27, 2011 By 2 Comments
According to Financial Times, “Facebook will launch a site early next month for advertising agencies called Facebook Studio, an online catalogue where the ad world’s top teams can share and comment on the best Facebook ad campaigns.” Okay, but why limit the offering to the ad world’s top teams? Those teams don’t want to rock [...]
Yet Another Facebook Story: Sweeps Are The Anti-Viral
March 1, 2011 By Leave a Comment
Peter Yared of Webtrends Apps regularly contributes to Venture Beat, and recently ReadWriteWeb picked up his story about what kind of marketing works, and what kind doesn’t work, on Facebook. It’s a well reason piece and an important one for anyone thinking up Facebook promotions. Yared’s take on sweepstakes is obvious, yet revealing. Facebook users [...]
Helping Brands Get A Return On Their Facebook Investment, Pays Off For North Social
February 26, 2011 By Leave a Comment
Vocus, a leading provider of cloud-based marketing and PR software, has acquired North Social, a software company that provides Facebook applications that enable businesses to create, manage and promote their business on Facebook. North Social is the latest addition to the Vocus earned marketing suite that helps organizations reach and influence buyers across social networks, [...]
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