MasterCard Launches A Localized Scavenger Hunt And Experiential Social Promotion

MasterCard-Cities

MasterCard is treating New Yorkers to one-of-a-kind experiences care of its new Priceless Cities campaign, which is being rolled out now in New York City. The program is meant to drive preference and affection for the MasterCard brand among cardholders by offering them an opportunity to enjoy the things they are most passionate about, whether […]

Learn To Talk Before You Tweet

@coorslightmx

Is your “brand voice” having a difficult time speaking in 140 character bursts? Loosen up, then. Twitter is a conversational platform, brands must become conversational. But how? Writing in Ad Age, Noah Brier argues that “brands need to start thinking about their inputs, or who they pay attention to, as much as their outputs, how […]

Facebook Is Friendlier

Facebook for Business

According to Colleen Taylor of GigaOm, Facebook.com/business debuted Tuesday to help small businesses get the most from Facebook. The company is billing the new web page as an “online education center” that gives directions on such things as how to set up a profile page, create targeted ads and deals, and interact with customer feedback […]

It’s The Platform, Stupid

AdPulp_fave_FB

At a press conference to launch the Facebook’s new chat features yesterday, Zuck said the entrance of Google and others into the social space “validates” his company’s view that social is the wave of the future. According to Fast Company, Zuckerberg’s equanimity stems in part from the fact that his company has a new strategic […]

Nevermind That Visigoths Don’t Tend Crops, Capital One Likes Facebook’s Fertile Soils

Capital One

I don’t play FarmVille on Facebook, but I’ll try to keep an open mind as I put this post together. Capital One, the U.S. based bank specializing in credit cards, home loans and auto loans, is running a week-long promotion on FarmVille, the hugely popular Facebook-based game from Zynga. The promo provides special rewards for […]

I Opened Up My Eyes To See…

Widespread Panic

Pay-per-view is coming to Facebook this June 14th and 15th when Widespread Panic performs from ACL Live at The Moody Theater in Austin, Texas. Viewers can purchase either a single night for $5 or both nights for $10, with unlimited viewing through Sunday, June 19th at midnight. Payment can be made through Facebook Credits, or […]

Facebook’s “Grown Up” Makes It Rain

BusinessWeek is crediting Facebook Chief Operating Officer, Sheryl Sandberg, for figuring out the company’s revenue model. In the three years since Sandberg, 41, defected from Google and joined Facebook as its COO, she has helped to steer the company to previously unimaginable heights, devising an advertising platform that’s attracted the world’s largest brands and forging […]

Yet Another Facebook Story: Facebook-Studio.com

“Learn from top Facebook marketers, then become one.” That’s the pitch Facebook is throwing your way today, via its new stand alone site, Facebook Studio. Facebook Studio is actively courting an advertising audience. According to Ad Age, it is a platform aimed at agencies, PR firms and media strategy companies. “We need to do a […]

We’re Burning Coal Right Now, As We Type And Read And Watch

With the growing popularity of Facebook comes an ever-expanding need for energy. Greenpeace recently called on the talents of Director Daniel Bird and his international production company, Savage, to create a new 30-second spot asking Facebook to “Unfriend Coal.” Visual Effects/Animation Company: motion504 According to The Nation, data centers and telecommunication networks—two key components of […]

Man On A Horse Drinking Coffee

To promote its new Levels coffee system, Seattle’s Best Coffee is hosting a live 24-hour interactive comedy show featuring actors and directors from Second City. “We wanted an exciting, big launch,” said Michelle Gass, Seattle’s Best president. “The spirit of this brand is to create a disruptive idea that builds emotional connection to the brand. […]