Beers And A Breach

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Heineken, the world’s third-largest brewer, is busy striking deals directly with Google, and now according to Ad Age, with Facebook. Asked how the Facebook deal would affect the Google pact, Heineken told Ad Age: “These are two different platforms [that] … complement Heineken’s strategy to be ‘part of the conversation.’ Facebook is a social media […]

What Do Real Buyers of Virtual Goods “Like”?

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Chances are your Facebook Page is not one of The 100 Most Popular Facebook Pages In the World, but that’s okay. We can’t all be as popular as Eminem and Lady Gaga. To give us another view of popularity on Facebook, digital goods marketing technology firm Ifeelgoods compiled data from Facebook Credits users to gauge […]

Who On Your Team Speaks Fluent Google?

Molly Wood, Video host at CNET, speaks to iMediaConnection about how advertisers can go about working with Google, Facebook, Amazon and Apple. Wood has some nice zingers in this reel. For instance, about Apple’s closed systems she says, “Apple is in charge and you will definitely feel it.” She also says, “dealing with Facebook as […]

It Is Better To Givvy Than To Receive

Givvy on Facebook

Givvy, a social commerce startup based in San Francisco, has launching the world’s first Facebook app focused on social gift recommendations. Every gift on Givvy is submitted by savvy shoppers. These social mavens help to guide and influence the purchasing decisions of their peers by acting as human filters for the millions of products found […]

Yet Another Facebook Story: Introducing Timeline

Your Facebook experience is about to become more visual. In a keynote speech at the company’s f8 developer conference in San Francisco, Facebook CEO Mark Zuckerberg described Timeline as “a great way to discover all the things people have done their whole life.” Timeline’s aim is to allow users to easily browse through the history […]

When Users Complain, The “User Experience” Needs Work (Or Does It?)

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According to NBC Washington, angry Facebook users are complaining that new features the company rolled out today are undermining what they actually want to see on their feeds, while others are saying the new settings are simply difficult to understand. Users can no longer decide whether to click Most Recent or Top News on their […]

Tillamook Helps Customers Make Some Good Looking Sandwiches

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You may recall how a decade-old toasted cheese sandwich said to bear an image of the Virgin Mary sold on eBay auction for $28,000. Now, thanks to Tillamook, the Oregon-based dairy brand, you too can have your face emblazoned in a grilled cheese. This is made possible by Hello Design’s Facebook app for Tillamook, which […]

Facebook No Place For Free Speech

Facebook Pages are all the rage these days, but that doesn’t mean they are pro-rage pages. No, a rage page can get you arrested in a hurry. According to Voice of America: A British court has sentenced two men to four years in prison for their failed attempts to use the social networking site Facebook […]

Your Facebook News Feed To Go From Garden Hose To Fire Hose

Facebook wants to take Silicon Valley’s advertising throne away from Google and their boxy little text ads. To do that, the company has to do more than give speeches about revolutionizing the game, they have to prove their mettle to companies big and small who want to reach online customers camped out inside Facebook. According […]

MasterCard Launches A Localized Scavenger Hunt And Experiential Social Promotion

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MasterCard is treating New Yorkers to one-of-a-kind experiences care of its new Priceless Cities campaign, which is being rolled out now in New York City. The program is meant to drive preference and affection for the MasterCard brand among cardholders by offering them an opportunity to enjoy the things they are most passionate about, whether […]