Tim Nudd of Adweek is in Cannes, soaking up what spills from the stage. This morning Nudd looked on as Facebook’s global head of brand design, Paul Adams, “froze with panic and could not continue.” According to Nudd, he walked off stage, composed himself and retured to deliver these four tips for approaching Facebook marketing: [...]
Here’s an interesting use of Facebook in the retail space. A Brazilian retailer lets you see exactly how many people “like” a particular item of clothing. According to Springwise, C&A’s new “Fashion Like” initiative uses special hooks on the racks in its bricks-and-mortar store to display Facebook “likes” in real time, giving in-store shoppers a [...]
Just as a test, last month I did a targeted ad campaign on Facebook for my 99 cent book. The results were practically zero–very few clickthroughs and no sales. Nor did I hear from anyone who saw the ads themselves. Of course, one small test doesn’t mean anything in a grand scale. But now, Ad [...]
Heineken, the world’s third-largest brewer, is busy striking deals directly with Google, and now according to Ad Age, with Facebook. Asked how the Facebook deal would affect the Google pact, Heineken told Ad Age: “These are two different platforms [that] … complement Heineken’s strategy to be ‘part of the conversation.’ Facebook is a social media [...]
Chances are your Facebook Page is not one of The 100 Most Popular Facebook Pages In the World, but that’s okay. We can’t all be as popular as Eminem and Lady Gaga. To give us another view of popularity on Facebook, digital goods marketing technology firm Ifeelgoods compiled data from Facebook Credits users to gauge [...]
Molly Wood, Video host at CNET, speaks to iMediaConnection about how advertisers can go about working with Google, Facebook, Amazon and Apple. Wood has some nice zingers in this reel. For instance, about Apple’s closed systems she says, “Apple is in charge and you will definitely feel it.” She also says, “dealing with Facebook as [...]
Givvy, a social commerce startup based in San Francisco, has launching the world’s first Facebook app focused on social gift recommendations. Every gift on Givvy is submitted by savvy shoppers. These social mavens help to guide and influence the purchasing decisions of their peers by acting as human filters for the millions of products found [...]
Your Facebook experience is about to become more visual. In a keynote speech at the company’s f8 developer conference in San Francisco, Facebook CEO Mark Zuckerberg described Timeline as “a great way to discover all the things people have done their whole life.” Timeline’s aim is to allow users to easily browse through the history [...]
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