You Are Not The Information You Share

Literary critic, author and professor, William Deresiewicz, writing in The Chronicle of Higher Education, finds fault with Facebook and with modern friendship. I appreciate the criticism Deresiewicz provides. He looks at friendship in classical terms, showing how its rules have changed with the rise of modernity. All of which is a good overview for an […]

The Carnage From Digital Predators Is Foul Indeed

George Parker is done with Facebook and Twitter, two places where digital scam artists got the best of him. …in the last few days, I have had dozens of emails from very pissed off people asking why I am bombarding them with shitty emails flogging everything from insurance to condoms. Obviously someone has hacked my […]

Do You Have Love For Honda? Express It.

Ad Age is reporting on how happy Honda is with it’s “Social Experiment,” a mostly viral effort with some TV sprinkled on top. In August, Honda quietly launched an official Facebook page, themed “Everybody Knows Somebody Who Loves a Honda,” to recruit fans of the brand. Honda initially supported the site with a sprinkling of […]

What You’re Having For Lunch Soon To Be Bingable

Kara Swhisher is breaking the news that Microsoft has inked an important new search deal with Twitter and Facebook. The pact will bring status updates to the Bing search engine. Swisher says, “The deal is a definite blow to the dominant search engine, since-for the first time-data will be available on Bing that is not […]

This Flight Tracker Is Social

Branded utility is starting to soar and it’s a good to see. According to Adweek, Lufthansa and its digital agency Profero have launched MySkyStatus, an application that sends altitude, location, departure and arrival updates automatically to your Facebook and Twitter pages. MySkyStatus works on any flight on any airline, which is a nice touch. Profero […]

Canadian Celebrity Steve Nash and 50 Cent Appear In Fake Informercial For Real Promotion

Want to create a new flavor of vitaminwater? Great. The brand is asking its fans to help develop the next vitaminwater flavor which will be sold in stores in the spring of 2010. [via Make the Logo Bigger] Share

Nebraska Book Company Profits From Archrival’s Copy Test

According to youth marketing agency, Archrival, there is no big secret to social media success, just deliver the message in a form that a college student can interpret and process on their own terms. When Nebraska Book Company, a used-textbook company, sought to launch a Student Marketing Manager Program for fall 2009, the brand decided […]

Want To See A Real Social Network In Action? Here You Go…

Melinda Newman of the Washington Post wrote an insightful piece on Jam Bands, and how they do business. This is how it begins: Marc Brownstein is fretful. The Disco Biscuits bassist has 4,992 friends on his Facebook page. If he adds eight more, the social networking site’s regulations dictate that his friend page must become […]

Yet Another Facebook Story: It’s Your Face, But They Can Make An Ad With It

L.A. Times tech reporter, Mark Milian, shows Facebook users the way to freedom from advertising-driven exploitation. Social news sites Digg, Reddit and StumbleUpon all are experimenting with user-ranked ads. Facebook is taking a different approach by sticking your mugshot directly into your friends’ sponsored posts. Milian then offers the link to opt out of this […]

Yet Another Facebook Story: Tick Tock, Tick Tock

I like how Douglas Rushkoff thinks. In an article on The Daily Beast, he says Facebook–which is offering its 200 million users the chance to adopt a custom URL for the first time on Saturday–is about to become the new AOL and fall on its non-proverbial face. Facebook must be hoping the name change will […]