Faux Paparazzi

Time Magazine has a disturbing story about people paying faux paparazzi up to $1500 to follow them around town with cameras. The trend is driven by the twin obsessions with chronicling one’s life and experiencing fame. “We live in a culture where if it’s not documented, it doesn’t exist,” says Josh Gamson, a University of […]

Brand Identity Is More Than Copy Can Convey

John Moore of Brand Autopsy penned a piece for Brandweek about the needlessness of taglines. Here’s a segment: The formula for advertising is a lot like stand-up comedy. A brand’s advertising consists of a setup and then closes with a tag line. Doesn’t matter if it’s print, OOH, TV, whatever … most advertising has a […]

Nike’s Investing In Experiential. Big Time.

“We’re not in the business of keeping the media companies alive, we’re in the business of connecting with consumers.” – Trevor Edwards, Nike’s corporate vice president for global brand and category management This is a great time to be in the marketing services business. The inverse is also true—it’s not such a great time to […]

Experiential Spawns WOM

Dockers is turning to trunk-shows in effort to convince a small gorup of influential women to wear the brand’s clothes. Dockers is inviting between 50 and 70 women to each of eight events dubbed “Dockers Style Sessions,” in hotel suites in cities such as Sacramento, Calif., Cincinnati, and McLean, Va. The first event is in […]

Ronald Rocks The Brand

McDonald’s is investing in experiential marketing. The QSR chain will host a free, 10-city concert tour featuring emerging recording artists performing in select McDonald’s parking lots. Consumers can view the concerts, check the tour schedule and buy concert T-shirts at McDLive. Fans can also can vote for their favorite artists. The musician or group with […]

Mainiacs Invest In Experiential Marketing

Associated Press reports that mail-order retailer L.L. Bean is looking to develop a theme park-style adventure center near its flagship store in Freeport, Maine that will build on the company’s outdoors heritage, drive sales and add another attraction for tourists. Visitors to the site and another Bean-owned property along Casco Bay could try activities from […]

Psst…Buy This…Now!

Here’s a way to put a bug in someone’s ear. Is it a great new marketing technique, or really, really creepy? The Boston Globe has the story. Marketers around the world are using innovative audio technology that sends sound in a narrow beam, just like light, making it possible to direct messages right into consumers’ […]

Brave And Desperate

What do you do when everyone thinks your product is boring, overpriced and mediocre? You provide incentives…such as “90 Days Same As Cash.” Which is exactly what The Atlanta Braves are doing: The Braves on Monday announced they have teamed up with GE Money to offer a 90-day same-as-cash financing plan on the purchase of […]

Second Life Reality Check

From reading the trade press, you’d think every marketer was falling over themselves to get on Second Life, thinking the site’s popularity is exploding. But over at Valleywag, Clay Shirky parses the claimed numbers of “residents” and “logins” and finds huge discrepancies. He also suggests that reporters have simply parroted Linden Labs’ inflated numbers without […]

I’m Still Voting For Chris Christmas Rodriguez This Year

Done a while back and it still cracks me up. See all of them here.