Public service advertising no longer belongs to the world of pro-bono work and free late-night media placements. With the opportunity presented by content marketing, brands are beginning to wear their values on their YouTube sleeve. Take Coca-Cola, the soft drink empire found another way to spread happiness, and tie it to the emotion of Christmas. They achieved this by selecting three Overseas Filipino Workers, …
Continue Reading about Happiness Interventions c/o Coca-Cola →