Ronald Rocks The Brand

McDonald’s is investing in experiential marketing. The QSR chain will host a free, 10-city concert tour featuring emerging recording artists performing in select McDonald’s parking lots. Consumers can view the concerts, check the tour schedule and buy concert T-shirts at McDLive. Fans can also can vote for their favorite artists. The musician or group with […]

Mainiacs Invest In Experiential Marketing

Associated Press reports that mail-order retailer L.L. Bean is looking to develop a theme park-style adventure center near its flagship store in Freeport, Maine that will build on the company’s outdoors heritage, drive sales and add another attraction for tourists. Visitors to the site and another Bean-owned property along Casco Bay could try activities from […]

Psst…Buy This…Now!

Here’s a way to put a bug in someone’s ear. Is it a great new marketing technique, or really, really creepy? The Boston Globe has the story. Marketers around the world are using innovative audio technology that sends sound in a narrow beam, just like light, making it possible to direct messages right into consumers’ […]

Brave And Desperate

What do you do when everyone thinks your product is boring, overpriced and mediocre? You provide incentives…such as “90 Days Same As Cash.” Which is exactly what The Atlanta Braves are doing: The Braves on Monday announced they have teamed up with GE Money to offer a 90-day same-as-cash financing plan on the purchase of […]

Second Life Reality Check

From reading the trade press, you’d think every marketer was falling over themselves to get on Second Life, thinking the site’s popularity is exploding. But over at Valleywag, Clay Shirky parses the claimed numbers of “residents” and “logins” and finds huge discrepancies. He also suggests that reporters have simply parroted Linden Labs’ inflated numbers without […]

I’m Still Voting For Chris Christmas Rodriguez This Year

Done a while back and it still cracks me up. See all of them here. Share

Red Red Wine

I’ve often thought that the tipping point for Kmart’s descent into retail irrelevance came because of “Rain Man.” When Dustin Hoffman’s character said, “Kmart Sucks!” at the end, the audience in the theater I was in clapped wildly. Merlot, it appears, has suffered the same image breakdown, thanks to “Sideways” when Paul Giamatti exclaims, “I’m […]

Audi Defines Its Space

Ad Age reports on Audi’s latest experiential offering. Aiming to elevate its brand in the U.S., Audi of America held the official grand opening today in New York for its first U.S. Audi Forum, a “brand experience” center that can be rented out for events. Audi Forum in New York, the largest of nine such […]

Brand Impressions Formed At Retail (Few Things Are As Powerful In Business)

The Pacific Northwest is a fertile place. A place where good ideas take root. Today’s New York Times Magazine looks at Umpqua Bank, a regional financial player that has made the wise decison to bank heavily on experiential and lifestyle marketing. With free wi-fi access, Umpqua brand coffee, a spacious seating area and flat-screen television […]

Art Is Part Of The Starbucks Experience

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