Red Bulls Bets Big On Soccer

Red Bull’s new $220 million Major League Soccer arena in Harrison, N.J., opens this weekend when the New York Red Bulls line up in an exhibition match with Santos FC. According to The Wall Street Journal, the arena, paid for without a loan, represents the biggest and most visible foreign investment ever made in professional […]

Onitsuka Tiger Is “Made of Japan”

For the fourth year in a row Amsterdam Worldwide has fused the eclectic and ancient traditions of Japanese art and contemporary culture to ignite fashion brand Onitsuka Tiger. This year’s centrepiece of the brand’s “Made of Japan” campaign is a totem to traditional Japanese Tansu furniture-making: a one and a half-metre long bespoke wooden cabinet […]

Product Before Brand Is Logical, But What’s Logic Got To Do With This?

Dan Levy at

Coca-Cola Vending Machine Delivers Brand Experience

This is a simple idea, but one that makes a lasting and totally positive impression on those in the room. [via BFG Blog]

Brands Growing Desire To Serve, A Huge Boon for Experiential Marketing

Hey, it’s 4:23 PST and I haven’t talked about branded utility today. Time to fix that… The agency behind this McDonald’s service idea is Cossette in Vancouver, BC, where they practice something called “Convergent Communications.” Hey, as long as it creates positive brand impressions, I’m for it. [via Metal Potential and The Denver Egotist]

Yahoo Borrows Southwest’s “Bags Fly Free” Concept

NBC Bay Area reports that Yahoo–a company characterized as having some baggage–sent a crew to San Francisco and San Jose Airports on Dec. 23 to help people with their luggage by paying the airline’s new baggage fees for unsuspecting travelers. What does this have to do with search or with content? Nothing, but it is […]

Dancing With Daffy’s

Daffy’s, a discount retail chain in the greater New York City area, has been known for its innovative and effective marketing from the store’s beginning in the 1960s. Back then, Daffy’s sold silver dollars for 88 cents. Today, with the help of New York agency, Johannes Leonardo, the company continues to push its own envelope. […]

Road Trip To Reading!

Bills Khakis Pub on the ground floor of the haberdasher’s building in Reading, PA is the kind of experiential marketing idea I can get excited about. I love to see a brand anchored in physical space like this. That’s where real social networking can occur. And where customers and prospective customers can get a genuine […]