The French know how to live. This is common knowledge. It is also common knowledge that their recipe for life includes a steady diet of incredible wine, bread and cheese. Yet, French producers have a marketing problem. Other places also produce these life essentials. Hence, the need for a party. Lots of parties with French […]
Greyhound is sprucing up its user experience. This month, the first of 102 redesigned buses surfaced on Greyhound’s routes from New York to Montreal, Toronto and Boston. Improvements include a freshly painted blue and silver exterior with a new logo, free Wi-Fi, additional legroom, power outlets and adjustable three-point seat belts. [via The New York […]
I’m generally not much of a fan of anti-drug campaigns, but the Sound Advice Project is a pretty cool idea. From Creativity: Parents can record a short message to their child on the teen anti-drug non-profit’s site. The sound file is then visualized as a sound wave, which is then translated into a 3D bracelet […]
LA Times is running a story about the Navy upgrading its housing for junior officers in San Diego, Jacksonville and Norfolk. To boost morale and reenlistment rates, the Navy and a private development firm have opened the first phase of Pacific Beacon, a $322-million high-rise housing project at Naval Base San Diego. Four 18-story towers […]
Americans will eat 46% more chips this Sunday and Kraft Foods intends to be there in living rooms across the land to soak it all up. Literally. According to The Wall Street Journal, Kraft hired House Party, an Irvington, N.Y. experiential marketing firm whose specialty is setting up parties to promote clients’ products. Using its […]
Power + Water = FogScreen
Philadelphia agency, Red Tettemer, constructed this “Sausage vs. Sausage” custom foosball table for Hatfield Quality Meats touse at live events and sponsorships. See this Flickr set for more.
Given that the Bush/Cheney administration abused the military and the nation’s trust by leading us into war on false pretenses, recruiting young men and women to serve in the armed services is a tough chore today. Which is why the Army is busy developing new marketing weapons. According to Adweek, the Army is spending $12 […]