Intel wants to guide prospects to a purchase decision online, since that’s where the bulk of research on computers with Intel processors is done. As product features become more sophisticated, marketers are turning to digital and interactive media to allow consumers to experience the products for themselves, says James McQuivey, an analyst at Forrester Research. […]
Ford Fiesta is chillin’ with the hipsters in Portland this month. According to The Oregonian, Ford will share space with a clothing retailer Local35 by day. At night, the so-called “pop-up” shop will host parties and a concert series put on by Spin Magazine. The pop-up shop aims to introduce the car to those young […]
According to The New York Times, Kirshenbaum Bond Senecal & Partners and Popular Science are teamed up in an experiment meant to educate the agency and its clients on advances in communications technology. The Test Kitchen is housed in a 350-square-foot former conference room in the offices of the Media Kitchen and Kirshenbaum Bond Senecal […]
One of the things I love about digital is how well it supports experiential marketing. Digital can drive you to the brand experience, welcome you at the desired destination and archive the activities for follow up at a later time. The Canadian Tourism Commission is on the right page with their interactive mural installations. They […]
Creature introduces it version of Coca-Cola’s Happiness Machine for Seattle’s Best Coffee, a Starbucks brand. While it’s not a new idea, the big red fridge was definitely a surprise and delight to the Los Angelenos who encountered it, and its innards full of chilled SBC cans.
The Oregonian is running a feature on work Portland marketing agency, The Great Society, is doing for Brooks Sports, the athletic shoe company based in Bothell, WA. The campaign, Run Happy Cavalcade of Curiosities is a running-inspired traveling carnival in support of Brooks’ sponsorship of Rock ‘n’ Roll Marathon, a series of races paired with […]
M&C Saatchi Sport & Entertainment has cooked up an eco-novelty on behalf of its client, Orange, one of the world’s leading telecommunications operators. Orange Power Wellies, created in collaboration with renewable energy experts GotWind, use a unique power generating sole that converts heat from your feet into an electrical current. This “welectricity” can then be […]
MexicoViaPacifico.com is a new site from Pacifico and Seattle-based Creature. The site is fed by live web cams that run twenty-four hours a day, and capture all the real-time action happening in front of them. I’m a bit confused though, because I watched the site for several minutes and nothing happened. It must be a […]