Yahoo Borrows Southwest’s “Bags Fly Free” Concept

NBC Bay Area reports that Yahoo–a company characterized as having some baggage–sent a crew to San Francisco and San Jose Airports on Dec. 23 to help people with their luggage by paying the airline’s new baggage fees for unsuspecting travelers. What does this have to do with search or with content? Nothing, but it is […]

Dancing With Daffy’s

Daffy’s, a discount retail chain in the greater New York City area, has been known for its innovative and effective marketing from the store’s beginning in the 1960s. Back then, Daffy’s sold silver dollars for 88 cents. Today, with the help of New York agency, Johannes Leonardo, the company continues to push its own envelope. […]

Road Trip To Reading!

Bills Khakis Pub on the ground floor of the haberdasher’s building in Reading, PA is the kind of experiential marketing idea I can get excited about. I love to see a brand anchored in physical space like this. That’s where real social networking can occur. And where customers and prospective customers can get a genuine […]

Out-of-Home As Theater

Stuff.co.nz, a popular news site in New Zealand, has found a unique way to involve staff in the media company’s promotional efforts–it humiliates them in public when they under-perform. [via Direct Daily]

A Gap In Perspective

What’s going on is 10 Vancouver-area Gap stores are offering consumers a credit on any merchandise that goes on sale within 45 days of their purchase. To promote this offer, Gap flipped the script and turned everything in its Robson Street store on its head. There’s more information at MySprize.com. [via BrandFreak]

Foreign Vacations Are One Thing. Cultural Immersion Is Another.

AFAR is a new media company dedicated to “the experiential traveler.” I take note of it because experiential is a big deal in marketing services today, and it’s interesting to see how a media company runs with this particular ball. AFAR understands that simply seeing the sights is no longer enough. Experiential travelers want to […]

Log Off And Head For The Keys

Monroe County Tourist Development Council is running a new campaign from Tinsley Advertising in Miami. Tinsley Creative Director Dorn Martell says, “Everyone is preaching technology as an escape. What we want to do is position the Keys as an alternative with ‘real’ experiences.”

You Can Run, But You Can’t Hide (Unless You Leave All Your Devices At Home)

Ad Age is reporting that Mother/New York is working with NBC Local Media to create hyperlocal content solutions in 10 key U.S. markets. …the partnership with NBC will see the agency playing at the intersection of advertising, marketing and programming, potentially creating new kinds of content in the burgeoning local arena. Mother Productions will have […]

London Agency Takes It To The Street

Pop-up retail has been an interesting trend for the past few years. Now, thanks to London’s RKCR/Y&R, the concept is being stretched considerably (to include service providers). Ad Age and Shots are both featuring stories about the agency’s one-week pop-up agency experiment in its local Camden neighborhood. Here’s a passage from the Shots piece: Camden […]

Brand Icon Goes Off Leash, Parents of Frightened Children Don’t Like It

Experiential marketing is good stuff. When done right, it helps connect brands and consumers in meaningful ways. Yet, sometimes the message goes astray, or the messenger, as the case may be. Take Denver Water’s “toilet man”. He shows up at events around the Mile High City and reminds people not to flush precious water needlessly […]