All Hands On The Technology

According to The New York Times, Kirshenbaum Bond Senecal & Partners and Popular Science are teamed up in an experiment meant to educate the agency and its clients on advances in communications technology. The Test Kitchen is housed in a 350-square-foot former conference room in the offices of the Media Kitchen and Kirshenbaum Bond Senecal […]

Curated Word-of-Mouth Used To Inspire North of the Border Vacations

One of the things I love about digital is how well it supports experiential marketing. Digital can drive you to the brand experience, welcome you at the desired destination and archive the activities for follow up at a later time. The Canadian Tourism Commission is on the right page with their interactive mural installations. They […]

Seattle’s Best Coffee Gives People Something To Be Excited About

Creature introduces it version of Coca-Cola’s Happiness Machine for Seattle’s Best Coffee, a Starbucks brand. While it’s not a new idea, the big red fridge was definitely a surprise and delight to the Los Angelenos who encountered it, and its innards full of chilled SBC cans. Share

Brooks Brings A Bit Of Carnival To The Marathon

The Oregonian is running a feature on work Portland marketing agency, The Great Society, is doing for Brooks Sports, the athletic shoe company based in Bothell, WA. The campaign, Run Happy Cavalcade of Curiosities is a running-inspired traveling carnival in support of Brooks’ sponsorship of Rock ‘n’ Roll Marathon, a series of races paired with […]

Orange Is Green

M&C Saatchi Sport & Entertainment has cooked up an eco-novelty on behalf of its client, Orange, one of the world’s leading telecommunications operators. Orange Power Wellies, created in collaboration with renewable energy experts GotWind, use a unique power generating sole that converts heat from your feet into an electrical current. This “welectricity” can then be […]

A Fleet Of Beer Buses, Now That’s Lion Worthy

MexicoViaPacifico.com is a new site from Pacifico and Seattle-based Creature. The site is fed by live web cams that run twenty-four hours a day, and capture all the real-time action happening in front of them. I’m a bit confused though, because I watched the site for several minutes and nothing happened. It must be a […]

When Your Email Manages Itself, You’re Free To Knit, Dance, Sing, Etc.

Microsoft is making a “major investment” in Hotmail, by building new time product features into the product. The updates are being communicated via The New Busy ad campaign which is currently running across London buses, black cabs, billboards and radio stations. This week, Hotmail is adding experiential marketing to the mix. The events will take […]

Red Bulls Bets Big On Soccer

Red Bull’s new $220 million Major League Soccer arena in Harrison, N.J., opens this weekend when the New York Red Bulls line up in an exhibition match with Santos FC. According to The Wall Street Journal, the arena, paid for without a loan, represents the biggest and most visible foreign investment ever made in professional […]

Onitsuka Tiger Is “Made of Japan”

For the fourth year in a row Amsterdam Worldwide has fused the eclectic and ancient traditions of Japanese art and contemporary culture to ignite fashion brand Onitsuka Tiger. This year’s centrepiece of the brand’s “Made of Japan” campaign is a totem to traditional Japanese Tansu furniture-making: a one and a half-metre long bespoke wooden cabinet […]

Product Before Brand Is Logical, But What’s Logic Got To Do With This?

Dan Levy at