Kraft Macaroni & Cheese is placing giant smiling noodles at marquee locations like Wrigley Field and Navy Pier in Chicago and Fisherman’s Wharf Pier 39 in San Francisco, according to Adweek. In addition to these two-ton statue placements, MediaVest worked with Monster Media on interactive storefront displays that all but say cheese, using facial recognition [...]
Dimensional Out-of-Home And Interactive Displays Remind People To Eat Orange Noodles
July 26, 2010 By Leave a Comment
Intel Has Some Suggestions For You
July 23, 2010 By 2 Comments
Intel wants to guide prospects to a purchase decision online, since that’s where the bulk of research on computers with Intel processors is done. As product features become more sophisticated, marketers are turning to digital and interactive media to allow consumers to experience the products for themselves, says James McQuivey, an analyst at Forrester Research. [...]
Shopping For Pointy Shoes? Cool, Buy A Car.
July 15, 2010 By 1 Comment
Ford Fiesta is chillin’ with the hipsters in Portland this month. According to The Oregonian, Ford will share space with a clothing retailer Local35 by day. At night, the so-called “pop-up” shop will host parties and a concert series put on by Spin Magazine. The pop-up shop aims to introduce the car to those young [...]
All Hands On The Technology
July 12, 2010 By Leave a Comment
According to The New York Times, Kirshenbaum Bond Senecal & Partners and Popular Science are teamed up in an experiment meant to educate the agency and its clients on advances in communications technology. The Test Kitchen is housed in a 350-square-foot former conference room in the offices of the Media Kitchen and Kirshenbaum Bond Senecal [...]
Curated Word-of-Mouth Used To Inspire North of the Border Vacations
July 9, 2010 By Leave a Comment
One of the things I love about digital is how well it supports experiential marketing. Digital can drive you to the brand experience, welcome you at the desired destination and archive the activities for follow up at a later time. The Canadian Tourism Commission is on the right page with their interactive mural installations. They [...]
Seattle’s Best Coffee Gives People Something To Be Excited About
June 28, 2010 By Leave a Comment
Creature introduces it version of Coca-Cola’s Happiness Machine for Seattle’s Best Coffee, a Starbucks brand. While it’s not a new idea, the big red fridge was definitely a surprise and delight to the Los Angelenos who encountered it, and its innards full of chilled SBC cans.
Brooks Brings A Bit Of Carnival To The Marathon
June 17, 2010 By Leave a Comment
The Oregonian is running a feature on work Portland marketing agency, The Great Society, is doing for Brooks Sports, the athletic shoe company based in Bothell, WA. The campaign, Run Happy Cavalcade of Curiosities is a running-inspired traveling carnival in support of Brooks’ sponsorship of Rock ‘n’ Roll Marathon, a series of races paired with [...]
Orange Is Green
June 17, 2010 By Leave a Comment
M&C Saatchi Sport & Entertainment has cooked up an eco-novelty on behalf of its client, Orange, one of the world’s leading telecommunications operators. Orange Power Wellies, created in collaboration with renewable energy experts GotWind, use a unique power generating sole that converts heat from your feet into an electrical current. This “welectricity” can then be [...]
A Fleet Of Beer Buses, Now That’s Lion Worthy
June 17, 2010 By Leave a Comment
MexicoViaPacifico.com is a new site from Pacifico and Seattle-based Creature. The site is fed by live web cams that run twenty-four hours a day, and capture all the real-time action happening in front of them. I’m a bit confused though, because I watched the site for several minutes and nothing happened. It must be a [...]
When Your Email Manages Itself, You’re Free To Knit, Dance, Sing, Etc.
May 24, 2010 By Leave a Comment
Microsoft is making a “major investment” in Hotmail, by building new time product features into the product. The updates are being communicated via The New Busy ad campaign which is currently running across London buses, black cabs, billboards and radio stations. This week, Hotmail is adding experiential marketing to the mix. The events will take [...]
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