Another Beer Brand Enters The Curated Culture Game

What’s Singha TransPortraits? It’s a new project from GERTRUDE and Thai beer brand Singha that claims to be “a worldwide art movement.” Inaugural Singha TransPortraits events are being held in Los Angeles, Paris and Tokyo this month. The campaign culminates with a chance for consumers to win a trip to Singha’s Ultimate Full Moon Party […]

Cabernet Sauvignon Varietal Gets Special Tweatment

Yesterday was the first annual #Cabernet Day, a social media marketing event and a feather in the cap of Rick Bakas of

Powell’s Books: A Textbook Retailer Since 1971

Portland agency ID Branding has come up with a winning idea for the city’s most famous retailer, Powell’s Books. According to Doug Lowell of IDB: The idea is fairly simple on paper (execution was not quite so simple): we create a photobooth-type experience inside the store that lets customers have their picture taken in front […]

Surfers Like Fresh Calamari And Pacifico Beer

Seattle-based Creature is unleashing Pacifico’s new experiential and content play, WebTrek. WebTrek is online journey that parallels the real-life story captured in the surfing documentary, Grey Whale Sessions. The film’s trailer serves as a jumping off point into the online version of a Pacifico journey which requires some creative problem solving to find your way […]

Seattle’s Best Is Taking Their Coffee To The Canadian People

Creature has commenced an experiential road trip through Canada documenting the culture around coffee, during which the brand will share 1000 cups of coffee. The photography taken on the trip will be used in Seattle’s Best Coffee cafes all over the world. The brand’s mission is to re-contextualize the coffee world and change the conversation […]

EC = MC (Every Company Is A Media Company)

The New York Times is looking at the relationship between “hipster media company,” Vice, and non-hipster brands like Intel and Dell. The partnership between Intel and Vice includes the creation of a Web site, The Creators Project, which began in May. Earlier this year, the partnership also began producing events in five cities around the […]

Dimensional Out-of-Home And Interactive Displays Remind People To Eat Orange Noodles

Kraft Macaroni & Cheese is placing giant smiling noodles at marquee locations like Wrigley Field and Navy Pier in Chicago and Fisherman’s Wharf Pier 39 in San Francisco, according to Adweek. In addition to these two-ton statue placements, MediaVest worked with Monster Media on interactive storefront displays that all but say cheese, using facial recognition […]

Intel Has Some Suggestions For You

Intel wants to guide prospects to a purchase decision online, since that’s where the bulk of research on computers with Intel processors is done. As product features become more sophisticated, marketers are turning to digital and interactive media to allow consumers to experience the products for themselves, says James McQuivey, an analyst at Forrester Research. […]

Shopping For Pointy Shoes? Cool, Buy A Car.

Ford Fiesta is chillin’ with the hipsters in Portland this month. According to The Oregonian, Ford will share space with a clothing retailer Local35 by day. At night, the so-called “pop-up” shop will host parties and a concert series put on by Spin Magazine. The pop-up shop aims to introduce the car to those young […]

All Hands On The Technology

According to The New York Times, Kirshenbaum Bond Senecal & Partners and Popular Science are teamed up in an experiment meant to educate the agency and its clients on advances in communications technology. The Test Kitchen is housed in a 350-square-foot former conference room in the offices of the Media Kitchen and Kirshenbaum Bond Senecal […]